Associate, Digital Marketing

About the role

KPMG provides audit, tax and advisory services across major industries. The Associate, Digital Marketing supports the Clients and Markets organization by developing, managing, and optimizing B2B multichannel full-funnel digital campaigns that align with Growth Activation messaging.

Responsibilities

• Support the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging; translate strategy into channel-specific activation plans
• Aid the planning and execution of omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; assist with managing external agencies/partners on strategic media buys
• Execute day-to-day campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
• Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; support the implementation of multi-channel optimization best practices across campaigns
• Contribute to lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; help articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnel
• Support the development of testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; assist with budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications

• Minimum two years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and more
• Bachelor's degree from an accredited college/university in marketing or a related field
• B2B marketing experience, with an understanding of the B2B buyer journey, lead-generation funnels, and longer consideration cycles
• Working knowledge of multi-channel optimization best practices and trends
• Strong analytical skills, with experience supporting tests and using data to drive continuous improvement; familiarity with marketing and advertising platforms and marketing automation tools
• Effective communication and stakeholder management skills, with the ability to collaborate across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future (no sponsorship available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa)

Pay

California Salary Range: $68,800 – $109,900. Salary ranges for other locations are available at kpmg.com/us/en/how-we-work/pay-transparency.html. Offered salary is determined based on relevant factors such as skills, job responsibilities, prior relevant experience, certain degrees and certifications, and market considerations.

Benefits

• 401(k) plan
• Medical insurance
• Dental, vision, disability, and life insurance (based on eligibility)
• Personal well-being programs
• Personal Time Off
• Paid holidays (annual calendar published each year; observed holidays depend on job classification and entity affiliation)