Associate, Digital Marketing

About the role

KPMG provides audit, tax and advisory services across major industries and is consistently ranked among the best companies to work for. The firm is seeking an Associate, Digital Marketing to join the Clients and Markets organization, supporting B2B multichannel full-funnel digital marketing campaigns that align with Growth Activation messaging.

Responsibilities

• Support the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns; translate strategy into channel-specific activation plans
• Aid planning and execution of omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels; ensure cohesive, personalized experiences connecting digital and physical touchpoints; assist with managing external agencies/partners on strategic media buys
• Execute day-to-day campaign management using tools such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360
• Translate messaging and experience strategy into coordinated multichannel activation with cross-functional teams; support implementation of multi-channel optimization best practices
• Contribute to lead generation and nurturing strategies aligning marketing and sales; improve engagement and accelerate funnel progression; articulate performance measurement, translating channel and campaign data into actionable insights
• Support development of testing strategies; collect and analyze data; identify trends and insights to maximize results and refine the digital experience
• Assist with budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impact
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Qualifications

• Minimum two years of recent experience in digital marketing with hands-on experience across search, social, display, programmatic, content syndication, and more
• Bachelor's degree from an accredited college/university in marketing or a related field
• B2B marketing experience with understanding of the B2B buyer journey, lead-generation funnels, and longer consideration cycles
• Working knowledge of multi-channel optimization best practices and trends
• Strong analytical skills with experience supporting tests and using data to drive continuous improvement; familiarity with marketing/advertising platforms and marketing automation tools
• Effective communication and stakeholder management skills; ability to collaborate across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skills
• Must be authorized to work in the U.S. without employment-based visa sponsorship now or in the future (no sponsorship available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa)

Pay

California salary range: $68,800 – $109,900 per year. Actual compensation determined by skills, experience, education, certifications, and market considerations.

Benefits

Comprehensive Total Rewards Package based on eligibility, job classification, standard work hours, and years of service. Includes 401(k) and medical; may include dental, vision, disability and life insurance, personal well-being programs, and Personal Time Off. Annual holiday calendar published per job classification and entity affiliation.

Schedule

Standard work hours per job classification; specific schedule details determined by role and entity affiliation.