Associate - Digital Content Specialist

Location: New York Life Home Office (Hybrid - 3 days per week)

Reports To: Corporate Vice President, Head of Editorial

About the role

The Digital Content Specialist is responsible for designing, publishing, and optimizing engaging digital content experiences across New York Life's enterprise communication channels. This role serves as the primary steward of the corporate Newsroom experience while supporting the employee intranet, enterprise newsletters, digital signage, and emerging communication channels. Working closely with editorial, communications, creative, technology, and business partners, this individual transforms content into compelling digital experiences that strengthen storytelling, improve discoverability, and enhance employee engagement. The ideal candidate combines strong digital design and publishing skills with a user-centered mindset, a passion for storytelling, and a curiosity for emerging technologies. They leverage AI-enabled tools to improve efficiency, elevate content quality, and continuously enhance the employee experience.

Responsibilities

• Newsroom & Digital Content Experiences
  • Design, publish, and maintain engaging experiences across the corporate Newsroom.
  • Collaborate with editors and writers to transform stories into visually compelling, easy-to-consume digital experiences.
  • Ensure content is accessible, accurate, mobile-friendly, and aligned with brand standards.
  • Continuously improve content presentation, discoverability, and user experience.
• Employee Digital Channels
  • Design and support digital experiences across the employee intranet and enterprise newsletters.
  • Contribute to enterprise communication campaigns through thoughtful page design, layouts, and digital content presentation.
  • Support digital signage, employee advocacy, and future communication channels as business needs evolve.
• Creative Storytelling
  • Develop graphics, banners, infographics, thumbnails, and other digital assets that enhance storytelling.
  • Apply visual design principles to create engaging, consistent, and accessible experiences across communication channels.
  • Maintain alignment with New York Life brand standards and accessibility guidelines.
• Optimization & Innovation
  • Apply analytics, audience insights, and user feedback to improve digital experiences.
  • Leverage Microsoft Copilot, ChatGPT, Claude, Canva AI, and other emerging technologies to improve productivity and content quality.
  • Stay current on trends in digital communications, AI, accessibility, and employee experience.
• Collaboration & Partnership
  • Partner with Editorial & Channels, Marketing, Technology, Compliance, and business stakeholders to deliver high-quality communication experiences.
  • Contribute ideas that improve channel effectiveness, content engagement, and operational efficiency.
  • Support continuous improvement efforts across digital communication platforms and workflows.

Requirements

• Bachelor's degree in Communications, Digital Media, Graphic Design, Marketing, or a related field.
• 3+ years of experience supporting digital communications, content publishing, intranet management, or digital experience design.
• Experience working with enterprise content management systems.
• Strong visual design, digital publishing, and user experience skills.
• Excellent communication, collaboration, and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience supporting internal or corporate communications.
• Familiarity with enterprise communication platforms such as Staffbase, Adobe Experience Manager, Interact Software or similar solutions.
• Experience designing enterprise newsletters and digital communication campaigns.
• Knowledge of accessibility standards, analytics, and content governance.
• Experience using AI-powered productivity and creative tools.

Success Measures

• Exceptional digital experiences across the Newsroom and employee communication channels.
• High-quality, timely publishing that improves engagement and content discoverability.
• Strong partnerships with editorial, communications, and business stakeholders.
• Creative, accessible, and user-centered digital experiences.
• Effective use of AI and emerging technologies to improve productivity and innovation.
• Continuous improvement of enterprise communication channels and employee experience.

Pay

Salary Range: $65,000-$92,500

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Actual base salary will be determined based on several factors including individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.