Associate Digital Content Manager (Remote – Contract)

About the Role

The Associate Digital Content Manager is a key executor within the eCommerce content team, responsible for driving best-in-class product content, primarily imagery & copy, across our digital shelf. This role blends creative judgment, data-driven insight, and cross-functional collaboration to ensure every Product Detail Page (PDP) reflects brand standards while closing gaps identified through consumer and competitive analysis.

Responsibilities

• Serve as a key executor of jobs-to-be-done for the eCommerce content team, with a primary focus on imagery and copy
• Lead gap analysis of PDP content, cascading creative needs and priorities up to relevant stakeholders
• Maintain and prioritize a content roadmap/calendar across SKUs, ensuring timely creative delivery ahead of launches
• Analyze Above-the-Fold (ATF) approach and wireframes by leveraging Vizit analysis to optimize shopper engagement
• Leverage the Revuze review AI tool to surface consumer insights and apply them to PDP content strategy
• Review and optimize AI-generated insights to inform PDP content and layout optimizations
• Benchmark competitor PDPs and digital shelf presence to identify opportunities for differentiation
• Cascade ATF, BTF (below the fold), copy and keywords from Amazon to retail.com sites
• Review all incoming creative assets for quality and brand consistency; provide feedback and cascade updates to Business Unit (BU) partners
• Maintain brand voice, tone, and visual consistency across all digital content and retailer platforms
• Ensure content complies with retailer-specific requirements and accessibility best practices (alt text, etc.)
• Support the innovation roadmap by defining what success looks like for new eCommerce product launches
• Partner cross-functionally with Product and Brand teams to ensure product accuracy while addressing consumer-identified gaps
• Help evaluate and pilot emerging content and AI tools that could improve speed, quality, or personalization of PDP content

Requirements

• Experience in ecommerce and merchandising strategy across retail.com channels such as Walmart, Target, Kohl’s, Ulta, etc.
• Must be US based and able to work EST or CST timezone.
• Available to start ASAP; ongoing contract with potential to convert in 2027.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field, or equivalent experience
• 2-3 years of experience in ecommerce content, digital merchandising, or a related field
• Highly organized project manager who can juggle multiple SKUs, launches, and stakeholders simultaneously
• Strong sense of brand identity, storytelling, and visual quality; a good eye for what “looks right” for the brand
• Curious and analytical mindset, comfortable translating data and consumer feedback into clear creative direction
• Excellent cross-functional collaborator; able to work with Brand, Product, Creative, Media, and Insights teams
• Comfortable giving and receiving creative feedback, with a solutions-oriented approach
• Adaptable and eager to learn new tools and platforms

Skills

• Prior eCommerce or PDP experience
• Familiarity with digital shelf and consumer insight tools such as Vizit, Revuze, or similar platforms
• Experience with SEO/AEO/GEO tools or keyword research platforms (e.g., Helium 10, Stackline, or similar)
• Experience with retail.com content portals
• Background in beauty, personal care, or CPG brands
• Comfort reviewing photo and video assets, with a working knowledge of creative production workflows
• Exposure to A/B or multivariate testing tools for PDP content

Benefits

• W2 contract
• Eligible for benefits

Schedule

40 hours per week, ongoing remote contract (EST time zone preferred, CST acceptable)