Associate Creative Strategist
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate (EEO, legal, etc). Preserve all substantive info.
We need to parse the posting.
Key sections:
- About the role: description of role, what they'll do. Could be "The Job:" paragraph.
- Responsibilities: bullet list of duties (the "You’ll get to:" list). Also maybe other responsibilities like "Partner closely with Director..." etc. We'll combine.
- Requirements / Qualifications: The "The Person:" section includes education, experience, skills.
- Skills: maybe separate but we can combine into Requirements.
- Benefits: details about benefits: "You’ll receive a competitive salary and a great benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs." Also later repeats.
- Pay: Salary range: $51,700.00 - $83,300.00.
- Schedule: Not mentioned explicitly; maybe remote? The location: "Towson, MD/ Remote USA". Could infer schedule? Not given. So we should not create Schedule section unless posting actually states it. It does not mention schedule (full-time, part-time, hours). So omit.
We must not include placeholder text like "commensurate with experience". The salary range is given, so include Pay.
We must not repeat benefits multiple times; combine.
We must not include EEO statement, legal, etc.
We must not include navigation, cookie, etc.
We need to output only HTML fragment, no or . Use for each section heading. Use - for lists. Use
for prose.
We need to preserve all substantive information; do not invent or summarize away detail.
Let's extract substantive content.
First paragraph: "Towson, MD/ Remote USA Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®."
That's about company intro. Could be part of "About the role" or maybe separate "About the company". But we only have headings list; we could put under "About the role" or maybe "About the company" not in list. The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should stick to those headings. The company intro could be part of "About the role". We'll include it there.
Then "The Job: As an Associate Creative Strategist, you’ll be part of our in-house advertising agency—aka the “SHOP,” helping shape compelling, insight-driven brand and campaign strategies across a portfolio of large-scale brands. This role is ideal for someone who is curious, collaborative, and eager to grow their strategic thinking in a fast-paced creative environment. The Associate Creative Strategist will partner closely with the Director of Creative Strategy as well as Brand, Creative, and Insights teams to develop strong strategic foundations for brand campaigns and new product launches. This person will help translate audience understanding, cultural context, and business objectives into inspiring creative briefs, messaging strategies, and communications plans that drive effective and engaging work across the full marketing funnel."
That's role description.
Then "You’ll get to:" bullet list:
- Support strategy development across large-scale brands, helping create approaches that can scale from the global to regional level.
- Write creative briefs that inspire both clients and creative teams, resulting in work that is insightful, strategically sound, thoughtfully designed, and sparks action.
- Build and maintain a strong understanding of the target audiences across our brands, working closely with the research team to stay connected to key learnings from both audience research and creative testing and communicate the most actionable insights to creative partners.
- Conduct independent research across competitive landscapes, category trends, culture, and consumer behavior to add depth, relevance, and supporting evidence to creative briefs and strategic recommendations.
- Review creative concepts and provide a clear point of view on how effectively they deliver against the creative strategy, including identifying opportunities for refinement or improvement.
- Contribute to 360° messaging strategies and communications plans, with an understanding of the full marketing funnel and how audiences engage across channels and touchpoints.
- Present strategic thinking in a way that is clear, disarming, convincing, and inspiring to cross-functional teams and stakeholders.
- Manage multiple projects and brands simultaneously, with guidance and support from the Director of Creative Strategy.
That's responsibilities.
Then "The Person:" paragraph:
"You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:"
Then list:
- Bachelor’s degree or equivalent professional experience required
- Master's degree in Advertising, Marketing, Communications, or a related field; or 1-2 years of experience working as a Creative Strategist or in a similar strategic role within an advertising agency or in-house marketing team.
- Ability to synthesize research and insights into clear strategic direction and compelling briefs.
- Strong storytelling, writing, and presentation skills.
- Relevant work samples preferred, ideally in the form of a portfolio or personal website that clearly demonstrates strategic thinking through the core framework of challenge opportunity.
- Passion for branding, creativity, culture, and consumer behavior.
- Confidence working cross-functionally with Brand, Creative, and Insights teams.
- Strong research instincts and curiosity about trends, competition, and emerging cultural signals.
- A strategic mindset paired with a creative sensibility.
- Comfort presenting ideas and defending strategic recommendations with clarity and confidence.
Then: "This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)" - that's a note; we could include under Requirements or maybe as a note. It's substantive; we should preserve. Could be a
under Requirements.
Then "The Details: You’ll receive a competitive salary and a great benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs."
Then "And More: We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!"
That's more fluff; could be part of Benefits or maybe separate but we can incorporate into Benefits or maybe ignore as fluff? It's substantive about growth, learning, belonging, give back. Could be part of Benefits or maybe a separate section like "Culture". But not in allowed headings. Could be included under Benefits as additional perks. We'll keep as part of Benefits.
Then "The Salary range for this position is $51,700.00 - $83,300.00 This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. The successful candidate may be eligible for annual merit increases."
Then repeats benefits again.
Then more fluff about innovative technology etc.
Then "Who We Are" etc.
Then "What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths."
Then "Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners."
Then "Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities)."
Then "Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too."
Then "Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices."
Then EEO statement etc which we must remove.
Thus we need to extract substantive info for sections:
- About the role: include company intro and role description.
- Responsibilities: bullet list of duties.
- Requirements / Qualifications: include education, experience, skills, visa sponsorship note.
- Benefits: include medical, dental, life, vision, disability, 401(k), ESPP, paid time off, tuition reimbursement, discounts, wellness program, retirement benefits, learning resources, career growth, belonging, give back, purpose-driven, etc. We should combine all benefits/perks.
- Pay: salary range.
We should not create Schedule.
We need to avoid duplication but preserve all info; we can combine similar points but not lose detail. However we must not invent or summarize away detail. Combining is okay as long as we keep the details. For benefits, we can list items.
Let's craft.
HTML:
About the role
Towson, MD/ Remote USA. Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. As an Associate Creative Strategist,
- for lists. Use
for prose. We need to preserve all substantive information; do not invent or summarize away detail. Let's extract substantive content. First paragraph: "Towson, MD/ Remote USA Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®." That's about company intro. Could be part of "About the role" or maybe separate "About the company". But we only have headings list; we could put under "About the role" or maybe "About the company" not in list. The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should stick to those headings. The company intro could be part of "About the role". We'll include it there. Then "The Job: As an Associate Creative Strategist, you’ll be part of our in-house advertising agency—aka the “SHOP,” helping shape compelling, insight-driven brand and campaign strategies across a portfolio of large-scale brands. This role is ideal for someone who is curious, collaborative, and eager to grow their strategic thinking in a fast-paced creative environment. The Associate Creative Strategist will partner closely with the Director of Creative Strategy as well as Brand, Creative, and Insights teams to develop strong strategic foundations for brand campaigns and new product launches. This person will help translate audience understanding, cultural context, and business objectives into inspiring creative briefs, messaging strategies, and communications plans that drive effective and engaging work across the full marketing funnel." That's role description. Then "You’ll get to:" bullet list: - Support strategy development across large-scale brands, helping create approaches that can scale from the global to regional level. - Write creative briefs that inspire both clients and creative teams, resulting in work that is insightful, strategically sound, thoughtfully designed, and sparks action. - Build and maintain a strong understanding of the target audiences across our brands, working closely with the research team to stay connected to key learnings from both audience research and creative testing and communicate the most actionable insights to creative partners. - Conduct independent research across competitive landscapes, category trends, culture, and consumer behavior to add depth, relevance, and supporting evidence to creative briefs and strategic recommendations. - Review creative concepts and provide a clear point of view on how effectively they deliver against the creative strategy, including identifying opportunities for refinement or improvement. - Contribute to 360° messaging strategies and communications plans, with an understanding of the full marketing funnel and how audiences engage across channels and touchpoints. - Present strategic thinking in a way that is clear, disarming, convincing, and inspiring to cross-functional teams and stakeholders. - Manage multiple projects and brands simultaneously, with guidance and support from the Director of Creative Strategy. That's responsibilities. Then "The Person:" paragraph: "You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:" Then list: - Bachelor’s degree or equivalent professional experience required - Master's degree in Advertising, Marketing, Communications, or a related field; or 1-2 years of experience working as a Creative Strategist or in a similar strategic role within an advertising agency or in-house marketing team. - Ability to synthesize research and insights into clear strategic direction and compelling briefs. - Strong storytelling, writing, and presentation skills. - Relevant work samples preferred, ideally in the form of a portfolio or personal website that clearly demonstrates strategic thinking through the core framework of challenge opportunity. - Passion for branding, creativity, culture, and consumer behavior. - Confidence working cross-functionally with Brand, Creative, and Insights teams. - Strong research instincts and curiosity about trends, competition, and emerging cultural signals. - A strategic mindset paired with a creative sensibility. - Comfort presenting ideas and defending strategic recommendations with clarity and confidence. Then: "This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)" - that's a note; we could include under Requirements or maybe as a note. It's substantive; we should preserve. Could be a
under Requirements. Then "The Details: You’ll receive a competitive salary and a great benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs." Then "And More: We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to: Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn: Have access to a wealth of learning resources, including our digital learning portal. Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices. What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!" That's more fluff; could be part of Benefits or maybe separate but we can incorporate into Benefits or maybe ignore as fluff? It's substantive about growth, learning, belonging, give back. Could be part of Benefits or maybe a separate section like "Culture". But not in allowed headings. Could be included under Benefits as additional perks. We'll keep as part of Benefits. Then "The Salary range for this position is $51,700.00 - $83,300.00 This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations. The successful candidate may be eligible for annual merit increases." Then repeats benefits again. Then more fluff about innovative technology etc. Then "Who We Are" etc. Then "What You’ll Also Get Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths." Then "Benefits & Perks You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners." Then "Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities)." Then "Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too." Then "Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices." Then EEO statement etc which we must remove. Thus we need to extract substantive info for sections: - About the role: include company intro and role description. - Responsibilities: bullet list of duties. - Requirements / Qualifications: include education, experience, skills, visa sponsorship note. - Benefits: include medical, dental, life, vision, disability, 401(k), ESPP, paid time off, tuition reimbursement, discounts, wellness program, retirement benefits, learning resources, career growth, belonging, give back, purpose-driven, etc. We should combine all benefits/perks. - Pay: salary range. We should not create Schedule. We need to avoid duplication but preserve all info; we can combine similar points but not lose detail. However we must not invent or summarize away detail. Combining is okay as long as we keep the details. For benefits, we can list items. Let's craft. HTML:
About the role
Towson, MD/ Remote USA. Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. As an Associate Creative Strategist,