Associate Creative Director - Market Access Copy

About the role

The Associate Creative Director – Market Access Copy is a senior writer and creative leader responsible for developing strategic, insight-driven communications for commercial and government payers, PBMs, GPOs, IDNs, health systems, specialty pharmacies, and employers that support market access, reimbursement, and value communication.

Responsibilities

• Serve as a role model for Agency Vision and Values
• Lead copy development and creative thinking across multiple brands, teams, and workstreams
• Translate complex science, clinical data, health economics, access barriers, and payer strategy into clear, compelling, audience-relevant stories
• Create strong value narratives, payer messaging platforms, AMCP-style communications, access toolkits, field resources, pull-through materials, objection handlers, and launch support assets
• Develop communications for commercial and government payers, PBMs, GPOs, IDNs/heath systems, employers, specialty pharmacies, hubs, patient support services, and field access audiences
• Partner closely with Strategy, Account, Medical, Market Access, Art, UX, and Client teams to bring integrated ideas to life
• Help shape the strategic and creative direction of market access assignments from brief through execution
• Write, edit, concept, and problem-solve across both high-level messaging and detailed tactical materials
• Bring clarity, simplicity, and creative energy to categories that are often highly technical or complex
• Present work with confidence, connecting creative decisions back to audience needs, strategy, access challenges, and business objectives
• Contribute meaningfully to new business pitches, creative workshops, brand planning, launch planning, and agency initiatives
• Mentor, manage, and develop writers, helping them strengthen their craft, market access fluency, and strategic thinking
• Provide clear direction, constructive feedback, and hands-on support to elevate the work
• Proactively identify opportunities to make market access work more engaging, useful, and differentiated
• Manage workflows, timelines, priorities, staffing needs, and budget considerations ensuring both efficiency and excellence
• Champion the smart use of AI and emerging tools to streamline workflows, accelerate workstreams, and free teams to focus on strategy and craft

Requirements

• 8+ years of copywriting experience at a pharmaceutical advertising agency, healthcare marketing, or market access agency
• Deep experience writing for market access, payer, reimbursement, access, affordability, patient services, and organized customer audiences
• Proven ability to translate clinical, economic, and access strategy into clear persuasive communications
• Strong understanding of the market access landscape, including payer decision-making, value communication, formulary strategy, coverage policy, reimbursement pathways, and access challenges
• Experience developing Product Information Exchange (PIE) decks, payer value propositions (PVPs), messaging platforms, access toolkits, launch materials, field access resources, pull-through assets, and related communications
• Strong portfolio demonstrating the ability to balance creativity with precision, compliance, and audience-specific nuance
• Comfort working across complex brands, therapeutic categories, data sets, and workstreams
• Experience mentoring writers or providing creative direction to junior and mid-level team members
• A generous, accountable, collaborative leadership style with high standards and low ego
• A willingness to roll up your sleeves and make the work better—at any stage, on any assignment