Associate Creative Director, Corporate Positioning & Insights (CPI)

About the role

The Senior Creative Strategist leads high-impact, integrated creative engagements across industries. This role sits at the intersection of strategy, storytelling, and execution, shaping client narratives, driving creative direction, and contributing meaningfully to business growth.

Responsibilities

• Lead creative strategy across complex, multi-channel client engagements.
• Serve as a senior client-facing lead, shaping conversations and advising on creative and content direction.
• Translate research, positioning, and business objectives into differentiated, audience-first creative platforms.
• Own projects end-to-end, ensuring strategic alignment, quality, timelines, and financial performance.
• Lead the integration of AI-enabled tools and emerging technologies into creative and content workflows to drive efficiency, insight generation, and innovation.
• Direct cross-functional teams to deliver integrated campaigns across digital, print, and multimedia channels.
• Lead workshops, working sessions, and executive presentations.
• Drive creative strategy for new business pursuits, including pitch development and proposal storytelling.
• Identify risks and opportunities, providing proactive strategic guidance to clients.
• Mentor and elevate junior team members, strengthening overall creative excellence.
• Stay ahead of evolving digital trends, platform shifts, and audience behaviors to ensure CPI’s creative offering remains differentiated and future-ready.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, or related field.
• 8+ years of experience leading creative strategy within an agency, consulting, or integrated communications environment.
• Strong portfolio reflecting strategic rigor and business impact, not just execution.

Preferred Qualifications

• Experience managing budgets, scopes, and cross-functional teams.
• Deep expertise in creative strategy, brand positioning, content development, and digital experience (UX/IA).
• Strong executive presence and presentation skills.
• Exceptional strategic, analytical, and problem-solving capabilities.
• Ability to balance big-picture vision with executional rigor.
• Strong conceptual thinking capabilities with the ability to set creative direction tied to client objectives.
• Experience leading and mentoring multidisciplinary teams.
• Proficiency in Adobe Creative Suite and Figma.
• Experience mentoring multidisciplinary teams and building high-performing creative environments.
• Strong organizational and time management skills with the ability to manage shifting priorities.
• Copywriting skills a plus.
• Ability to travel to FTI offices and client site(s) as needed.