Associate Creative Director - Copywriter

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting over 20,000 healthcare professionals and team members with nearly 1,500 health and wellness offices across 48 states. TAG partners with independent practice owners and clinicians to deliver high-quality consumer healthcare experiences through brands like Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care.

About the role

The Associate Creative Director (Copy) is an idea generator, storyteller, and creative leader who transforms insight into language that makes people stop, think, and act. In this role, you'll define and elevate the Aspen Dental voice, creating work that's as strategic as it is emotional, as bold as it is human. You will lead and mentor a small team of writers while remaining hands-on in concepting and writing across CRM, digital, social, video, broadcast, and in-office. You'll drive messaging that makes care feel accessible, personal, and modern while ensuring consistency and excellence across all brand touchpoints.

Responsibilities

• Creative Leadership & Team Management
  • Manage and mentor a team of 4–6 copywriters, providing clear direction, feedback, and development.
  • Foster a culture of creative excellence through coaching, mentorship, and performance feedback.
  • Oversee and elevate copy across projects, ensuring consistency in voice, tone, and messaging quality.
  • Establish and uphold creative standards for storytelling and copy craft across all customer touchpoints.
• Concepting & Creative Direction
  • Lead development of ideas that connect creative strategy with emotional storytelling.
  • Guide messaging across integrated campaigns for clarity, cohesion, and impact.
  • Translate business objectives and customer insights into breakthrough creative platforms and messaging frameworks.
• Copywriting & Execution
  • Write compelling, on-brand copy across campaigns, headlines, scripts, and long-form content.
  • Simplify complex messaging into clean, compelling email copy.
  • Remain hands-on in concept development and execution alongside the team.
• Voice Development
  • Champion and evolve Aspen Dental’s tone and personality to remain authentic, consistent, and contemporary.
  • Create customer journey messaging for different audience segments.
  • Serve as a steward of the brand voice, ensuring consistency across campaigns and channels.
• Creative Collaboration
  • Partner with art directors, designers, producers, marketers, and stakeholders to develop integrated solutions.
  • Align creative output with broader business and marketing objectives.
• AI Innovation & Workflow Optimization
  • Explore and integrate AI-powered tools to enhance ideation, content creation, and workflows.
  • Identify opportunities to scale content production while preserving quality and brand standards.
  • Partner with leadership to establish best practices for responsible AI use in the creative process.
• Presentation & Influence
  • Communicate ideas with confidence, presenting work grounded in insight and precision.
  • Present creative concepts and strategic rationale to senior leaders to build alignment.

Requirements

• Bachelor’s degree in Advertising, English, Journalism, or related field (or equivalent experience).
• 10+ years of experience in copywriting for integrated campaigns in agency or in-house settings.
• Strong CRM/email marketing background.
• Experience working with art directors, designers, strategists, and production partners.
• Prior experience mentoring or managing writers preferred.
• Portfolio demonstrating conceptual range, brand storytelling, and creative versatility across channels.
• Strong command of tone, structure, and rhythm in both long- and short-form copy.
• Skilled presenter who can articulate creative rationale with conviction and clarity.
• Experience leveraging AI-powered tools for content development, ideation, or workflow optimization.
• Advanced Figma experience required.
• Demonstrated curiosity about emerging technologies and willingness to experiment.

Pay

Base salary range: $105,000 - $120,000 with a 10% bonus (actual pay may vary based on experience, performance, and qualifications).

Schedule

This position is based on-site in our Fulton Market location in Chicago, IL.

Benefits

• Paid time off
• Health, dental, and vision insurance
• 401(k) savings plan with company match