Associate Creative Director, Copy (Health)

About the role

The Associate Creative Director, Copy at Grey Health is responsible for creating and inspiring copy and creative direction that is superior across all channels, distinctive, and famously effective. This role requires a strong background in copywriting and the ability to lead cross-channel initiatives.

Key Responsibilities

• Demonstrate comprehensive knowledge of the client’s brand and the overall industry by leading in the briefing, concept, copy, and execution of cross-channel initiatives
• Inspire copy and creative direction and provide 'hands on' support and an advisory role throughout all projects
• Possess highly advanced writing skills to effectively present a point of view, using logic, science+data, and a compelling storyline
• Able to research and develop new tone of voice guidelines for brands, as well as write comprehensive guidelines
• Provide creative copy direction and feedback to creative teams that ensures all work aligns with the client’s objectives and strategies outlined in the brief
• Collaborate with ACD Art partner to develop conceptual ideas, lead the day-to-day team, and work closely with CD/GCD to ensure creative goals are being met
• Partner with account and strategy teams to ensure that the task is clear strategically at briefing stage, that the deliverables & timelines are clear and that the needs of the client are being met
• Participate and/or lead client meetings/presentations and develop client relationships
• Taking direction from creative leaders on creative development; take guidance and rework appropriately
• Work collaboratively with account and production team to maintain budgets and ensure that internal or client deliverables are executed on time
• Setting an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives
• Developing junior teams with careful and consistent feedback, mentorship and model behavior
• Assist with onboarding junior employees – training them on team, agency, and client procedures
• Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.
• Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
• Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
• Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences

What You Will Need

• At least 7+ years of industry experience in a well-established, creative role with a proven track record
• Agency experience working across all channels
• Solid verbal communication skills, with experience presenting to all levels of clients
• Experience working with large teams in client-facing role
• Excellent written and presentation skills
• Able to handle multiple projects in a fast-paced environment
• Comfortable leaning into the data and science across disease categories

Who You Are

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Pay Range

The base salary range for this position at the time of this posting is $75,000 - $185,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.