Associate Creative Director - Brand (Alani)

Responsibilities

• Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
• Collaborate with the Brand Design Lead, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
• Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
• Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
• Guide the development of brand copy and messaging - shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
• Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
• Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
• Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
• Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
• Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu's identity
• Write detailed creative briefs and manage external creative partners or freelancers as needed
• Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
• Contribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
• Operate with urgency and agility - comfortable navigating ambiguity, shifting timelines and fast paced workflows
• Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
• Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
• Model ownership, accountability and initiative across all workstreams. Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression

Requirements

• Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
• 7+ years of experience in visual design within an agency or in-house creative team
• Proven leadership and team management experience across design and copy disciplines
• Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
• Deep understanding of brand systems, hierarchy and creative execution at scale
• Advanced layout, packaging, illustration, color theory and typography skills
• Conceptual thinker with a strong ability to translate strategy into visually compelling, on-brand storytelling
• Experience with digital-first design and a solid understanding of UX/UI best practices
• Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
• Excellent collaboration, communication and presentation skills
• Comfortable working under pressure and consistently delivering high-quality results on tight deadlines
• Open, thoughtful and constructive in giving and receiving feedback
• Exceptionally organized, accountable and self-motivated with excellent time management
• Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression