Associate Creative Director

Overview

The Tie Bar is a premium menswear brand offering ties, accessories, and tailored essentials. We seek an Associate Creative Director to lead brand and product storytelling across all consumer touchpoints, focusing on direct-to-consumer channels.

Responsibilities

• Develop seasonal campaigns, including concepting, moodboards, and art direction aligned with brand and customer positioning
• Oversee photo and video shoots, managing concept development, casting, styling, and on-set creative direction
• Mentor and manage a creative team, providing direction, feedback, and professional development
• Collaborate with merchandising and product teams to identify storytelling opportunities that highlight key categories and occasions
• Create high-performing digital assets across email, website, paid media, and social platforms
• Lead paid social campaigns, analyzing performance and iterating creative in partnership with performance marketing
• Guide retail creative and visual merchandising direction to ensure consistency with broader brand campaigns
• Design and oversee brand assets including packaging, lookbooks, presentations, and in-store materials
• Manage relationships with external freelancers, photographers, stylists, and production partners as needed

Requirements

• 5–7 years of experience in a creative, art direction, or design role, preferably within men's fashion, accessories, or DTC lifestyle brands
• Prior experience managing or mentoring creative team members
• Strong portfolio demonstrating campaign development, brand storytelling, and multi-channel execution with a focus on digital performance
• Experience leading photoshoots and content production with a refined eye for men's styling, composition, and detail
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and presentation/design tools (Figma, Keynote, etc.)
• Strong understanding of ecommerce best practices and performance-driven creative
• Excellent communication, organizational, and project management skills

Bonus Points

• A passion for men's style, tailoring, and occasion-based dressing
• An appreciation for classic design with a modern sensibility
• A desire to thrive in a fast-paced, entrepreneurial environment

What We Offer

• Opportunity to shape how The Tie Bar shows up across ecommerce, retail, and marketing
• Ownership of projects from concept through production, bridging digital and physical brand experiences
• A chance to build a small, high-performing creative team
• A hybrid work arrangement with flexibility for remote work based on business needs

About the Company

The Digital Stronghold is a portfolio of five brands spanning performance athletics and everyday style, including Taylor Stitch, The Tie Bar, Boston Scally, Pedal Mafia, and Glade Optics. Each brand has its own loyal community and distinct point of view, covering a broad range of how men live, perform, and dress. We are creators, builders, and collaborators committed to design-led thinking, thoughtful storytelling, and delivering products and experiences that our consumers truly love.