Associate Copywriter

REP designs world-class, innovative gym equipment sold around the world and is expanding into apparel, supplements, athletes, and events. Established in 2012 by two brothers with a deep passion for fitness, REP has grown from selling bumper plates out of a small garage to occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart, specializing in outfitting home gyms, commercial gyms, and strength and conditioning facilities. REP has been featured in the Inc. 5000 fastest-growing private companies (2018, 2021) and voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, invites fitness superstars, and organizes fun challenges to test our limits—and our equipment.

This role is based in our state-of-the-art headquarters with a bright, spacious workspace, scenic views of the Rocky Mountains, and a kitchen stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, with flexibility in scheduling.

About the Role

We’re seeking a whip-smart, fitness-obsessed writer to support REP’s content team in a high-impact, part-time role. You’ll use the power of words to help introduce REP to the world—from writing product descriptions and marketing emails to creating video scripts and must-read features on our blog. The ideal candidate has a creative heart and an organized mind, loves dreaming big as much as making to-do lists, and has a well of fitness knowledge to share. Attention to detail is essential, and you’ll thrive in a team of wordy weirdos where you can learn and grow.

Responsibilities

• Write product page descriptions and marketing materials to support new product launches.
• Write articles for the blog as needed.
• Support brand campaigns and company initiatives with written content, video scripts, email copy, and more.
• Ensure all content is optimized for SEO and adheres to our brand voice.
• Edit blog posts for quality, tone, accuracy, and SEO.
• Edit newsletters and social posts as needed.
• Make updates to existing blog content and product pages.
• Maintain internal documentation (e.g., style guide, brand guidelines), manage our freelancer pool, and help the team stay on top of projects using tools like Monday and Teams.
• Work cross-functionally with ecommerce, creative, engineering, newsletter, and product teams.
• Coordinate video and photo shoots with creative teams.

Requirements

• Exceptional writing skills; while this role involves editing, writing ability is prioritized.
• Well-versed in grammar, AP style, and Chicago Manual Style.
• Fitness expertise; this role deals heavily with exercise content and fitness/nutrition products. Certifications (e.g., CPT, CSCS, BS in Kinesiology, Precision Nutrition) are a plus but not required. Ability to translate technical details and studies into consumer-facing copy is essential.
• SEO + AEO knowledge; understanding of LLMs, EEAT, and creating person-first keyword content.
• Experience with project management software (e.g., Monday, Asana, Notion, AirTable).
• Strong communication skills; proactive, collaborative, and practices radical candor.
• Growth mindset; ready to learn, pivot, and grow. We value passion for our mission, the ability to take feedback, ask questions, and learn quickly.
• Detail-oriented with a commitment to delivering high-quality, best-in-class content.

Qualifications

• Bachelor’s degree (B.A.) from a four-year college or university, ideally in Journalism, Marketing, or Communications; or 3 years of experience as a copywriter.
• 5-7 years of copywriting experience.
• Additional fitness knowledge/certifications are strongly preferred.

Skills

• Action Oriented: Taking on new opportunities and tough challenges with urgency, high energy, and enthusiasm.
• Resourcefulness: Securing and deploying resources effectively and efficiently.
• Collaborates: Building partnerships and working collaboratively to meet shared objectives.
• Self-Development: Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Benefits

• Compensation base range: $21 - $36 per hour (limited compensation package available).
• 48 hours of sick leave.
• 7 paid company holidays.
• Eligible to contribute to a 401(k) (no company match).
• Full access to employee gym and optional team workouts.
• Employee discount on REP equipment and gear.
• Daily snacks and drinks provided.
• ‘Fitness’ casual attire.
• Company events.
• Professional growth and development opportunities.
• Work-life balance.

Physical Requirements

The physical demands described here are representative of those required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

• Constantly required to sit and use hands to operate the telephone, type, and operate a computer and mouse.
• Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.
• Frequently required to talk, hear, and bend/twist the neck.
• May occasionally lift and/or move up to 0 pounds; rarely lift and/or move up to 5 pounds assisted.
• Specific vision abilities required include close vision and distance vision.