Associate Consumer Insights

About the Role

Bimbo Bakeries USA, Inc. (BBUSA) is transforming its marketing capabilities to accelerate branded growth. The Associate Consumer Insights plays a key role in supporting the company’s consumer-centric efforts. Within the Marketing Center of Excellence (MCOE) team, this role supports the Senior Manager Consumer Insights, Core Brands, in executing research activities and ensuring insights are effectively incorporated into brand and business decisions.

Responsibilities

• Support the execution of BBU’s consumer insights strategy to address business needs and contribute to broader marketing initiatives, impacting areas such as brand strategy, marketing activation, and product development.
• Manage day-to-day aspects of consumer research for the Morning & Snacking portfolio brands, including briefing research agencies, method selection, analysis, and developing recommended actions to drive business decisions.
• Create streamlined reports using various sources, compiling results into a concise, meaningful, and actionable format.
• Collaborate with cross-functional partners to ensure research execution aligns with brand and business objectives.
• Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Psychology, or other related fields required; Master’s degree a plus.
• Experience in consumer insights, market research, or marketing, preferably with direct experience at a CPG company or marketing research/insights agency.
• Proficiency in selecting and applying appropriate research methodologies, including concept testing, brand health tracking, packaging, and creative testing.
• Experience in developing and executing consumer research studies, from survey design and data analysis to synthesizing insights and presenting findings.
• Strong ability to translate research results into clear, actionable recommendations that support brand and business needs.
• Experience with syndicated POS, panel, and receipt data (Circana/Nielsen/Numerator) is a plus.
• Solid project management skills, with the ability to manage multiple projects and meet tight deadlines.
• Strong communication and presentation skills, able to summarize data and insights for cross-functional teams and senior leadership.
• Proactive problem-solver with critical and creative thinking abilities.
• Strong attention to detail and accuracy.
• Ability to work collaboratively in a fast-paced environment.

Skills

• Data-driven mindset with a natural sense of curiosity.
• Commitment to elevating the consumer perspective across the organization.
• Strong analytical and storytelling skills.
• Effective cross-functional collaboration and partnership-building.

Benefits

• Salary Range: $56,500 - $73,400
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

Schedule

Domestic Travel: 10-20%

Bimbo Bakeries USA provides a safe and inclusive work environment that appreciates diversity, promotes development, and allows associates to be their authentic selves. We are an equal opportunity employer committed to providing equal employment opportunities for all applicants and employees.