Associate Category Manager, Sticks

About the role

The Associate Category Manager, Sticks role is responsible for assisting with execution, commercialization, and ongoing support of the Bauer product lines. Reporting to the Category Director, Sticks, the Associate Category Manager will assist with the product lifecycle for the stick category. You will collaborate with cross-functional teams to align and execute the seasonal category plans and drive category go-to-market strategy and planning for both new and existing products.

Responsibilities

• Consumer insights and competitive market industry specialist to drive product line strategy and brand growth.
• Validate selling stories, features and benefits and final product direction through consumer insight collection.
• Absorb and manage the entire product lifecycle, including attaining volume, profit, margin dollars, and share.
• Develop a deep understanding of business dynamics, retailer trends & challenges, to identify growth opportunities.
• Work with cross-functional teams to execute the seasonal product plans for certain functions within the stick category, including sales, marketing, product development, Logistics & Supply and Demand.
• Create product briefs outlining product performance requirements, target costs, wholesale and retail pricing, and unit forecasts.
• Manage product through the entire process ensuring strategy in line with strategic plan.
• Lead and participate in category launch team meetings.
• Attend and participate in bi-annual sales meetings and partner summits.
• Perform various other duties and responsibilities, as needed.

Qualifications

• BS or BA in Marketing, Business or related field or equivalent years of relevant and related experience.
• Minimum 2-3 years of experience in a business setting.
• Strong communication skills (written/verbal/presentation).
• Proficient in Microsoft Office (Word, Excel, and PowerPoint).
• General understanding of other business applications (SAP).
• Knowledge of AI and capabilities of AI.
• Ability to travel internationally, with expected travel of up to 25%.
• Excellent information seeking skills.
• Detail-orientated, with ability to seek creative viable solutions to any given situation.
• Ability to work independently and cooperatively in a diverse group.
• Familiarity with the sport of hockey.

Benefits

We are committed to employing a diverse workforce and are an equal opportunity employer. We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.