associate brand manager, Starbucks Merchandise

About the role

As an associate brand manager, Starbucks Merchandise, you will be part of a dynamic and entrepreneurial team responsible for the strategy, creation, and bringing to market of innovative merchandise for our US locations. This role supports the commercialization of promotional products of our Merchandise portfolio, as well as key strategic initiatives.

Responsibilities

• Supports development of recommendations regarding product objectives and strategy, positioning, placement, and promotional cadence.
• Aids in researching emerging trends and other primary and secondary forms of research with fact-based business insights to create sound strategic recommendations.
• Uses data and insights to tell a logical and compelling story.
• Aids in development of business case for new programs to support growth strategies and profitability targets.
• Aids in pricing strategy and analysis.
• Represents Merchandise Team in cross-functional meetings, including Marketing, planning, and operations meetings.
• Supports Merchandise commercialization process working closely with our New Product Introduction cross-functional team, including feasibility, operational, and product development reviews.
• Aids in writing and developing product briefs for new merchandise, with a lens on customer, need-states, and business opportunity.
• Aids in inputs for planning, forecasting, naming, marketing, pricing, and costing.
• Supports delivery of products for each promotion, including product direction, backgrounders for marketing and store operations, and input into supply chain requirements.
• Manages promotional inputs and multiple reviews for in-store signage.
• Manages product signage for all stores/markets.
• Provides inputs and reviews partner training materials, including educational and training videos for field partners.

Requirements

• Minimum of 2 years of experience in a role supporting marketing, brand management, product management, commercialization, or operations.
• Strong analytical/reporting skills with proficiency in MS Excel and PowerPoint.
• Ability to communicate clearly, concisely, and persuasively.
• Able to balance multiple priorities and meet deadlines.
• Willingness to navigate change and ambiguity.
• Previous experience working in merchandise product development and/or visual merchandising preferred.
• Minimum of 1 year of project leadership experience preferred.
• Minimum of 2 years of progressive analytical experience in product or marketing preferred.

Qualifications

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances. Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.