Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH

Abbott is a global healthcare leader with a portfolio spanning diagnostics, medical devices, nutritionals, and branded generic medicines. The nutrition division develops science-based products including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna®. This on-site role is based in Columbus, OH and does not offer relocation assistance or visa sponsorship.

About the role

The Associate Brand Manager, Similac Delivery & Performance supports the translation of brand strategy into measurable commercial results across retail channels. The role combines business analytics, forecasting, revenue management, and retail execution with marketing acumen to identify growth opportunities, optimize investments, and drive profitable market share growth for the Similac portfolio. This individual leverages consumer, shopper, syndicated, financial, and retail performance data to inform decision-making and collaborates cross-functionally to deliver against portfolio objectives.

Responsibilities

• Serve as the business performance lead for Similac, translating data, insights, and market trends into actionable growth strategies
• Identify key consumption drivers, growth opportunities, risks, and market dynamics through analysis of consumer, shopper, retailer, and syndicated data
• Develop data-driven recommendations to maximize revenue, profitability, and market share
• Support business forecasting processes, scenario planning, and demand projections to back financial and operational decision-making
• Conduct analyses on pricing elasticity, promotional effectiveness, assortment optimization, and retail performance
• Evaluate distribution opportunities, whitespace opportunities, and channel expansion strategies to accelerate growth
• Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations
• Partner with Sales and Category Leadership to develop compelling retailer strategies and customer-facing growth stories
• Translate brand positioning and marketing strategies into actionable retail programs that drive consumer conversion and customer growth
• Partner with Innovation teams to support new product launches through business case development, launch analytics, pricing recommendations, and commercialization planning
• Develop executive-level recommendations supported by analytics and strategic rationale
• Aid in National Sales Meeting content, business planning materials, and senior leadership presentations
• Collaborate closely with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership to drive business objectives
• Influence senior stakeholders through fact-based recommendations and strategic storytelling
• Build alignment across functions to ensure effective execution of growth initiatives and business priorities

Required qualifications

• BA/BS degree required, preferably in Marketing, Business, Economics, Analytics or a related field
• 2–5 years of experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer-Packaged Goods Marketing

Preferred qualifications

• MBA strongly preferred
• Experience with forecasting, demand planning, profitability analysis, and business performance management
• Experience analyzing syndicated data sources (Circana/IRI, Nielsen, Numerator, retailer POS data, shopper insights, etc.)
• Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation
• Exceptional communication, presentation, and executive storytelling capabilities

Benefits

• Career development with an international company
• Free medical coverage in the Health Investment Plan (HIP) PPO medical plan (eligible next calendar year)
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit for a bachelor's degree
• Recognition as a great place to work in dozens of countries; named one of the most admired companies by Fortune
• Recognized as a best big company to work for, and a best place to work for diversity, working mothers, female executives, and scientists

Pay

The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.

Schedule & location

This is an on-site role in Columbus, OH. Relocation assistance is not offered. Visa sponsorship (including OPT) is not provided.