Associate Brand Manager, RTD Spirits

About the role

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

Drive brand growth by supporting the development and execution of integrated brand strategies, delivering impactful campaigns and innovation, and optimizing portfolio performance to strengthen brand equity and commercial results.

Responsibilities

• Support Local Category & Brand Growth Plan
• Build Commercial Activity Plan and activation calendar
• Facilitate the Innovation implementation and volume planning
• Support SKU assortment review and pricing strategy
• Coordinate the budget, performance reporting, agency roster management, and adaptation of local assets as applicable

Key Metrics & Financial Targets

• ROI on Brand Plans
• Brand Growth & Health
• Volume & Sales
• Innovation Metrics (i.e., Portfolio Management, Volume Projection, and SKU Optimization)

Qualifications, Education, & Experience

Bachelor's Degree & 3-5 years of prior marketing experience, Alc/Bev or CPG preferred

Experience working on a fast-moving, explosive-growth brand

Skills

Proven ability to think creatively, coupled with strong analytical and project management skills

Benefits

• Competitive annual salary from $80,000 to $92,000 based in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

Our Culture

At Mark Anthony, we exist to Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference.

We are: Best in Our Craft, Ambitiously Curious, Made With Humility, and Daringly Disruptive