Associate Brand Manager - International
Jackson Family Wines · Santa Rosa, CA · 3 wk ago
Marketing$95k–$105k/yrFull-time
ESSENTIAL DUTIES/RESPONSIBILITIES
- Partner with Brand Manager on long-term and annual business and marketing plan
- Research and provide brand and market data as needed to Brand Manager
- Lead and execute initiatives including event marketing, content and digital marketing, trade/media/consumer events, and direct to consumer marketing
- Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
- Prepare reports to update stakeholders on monthly business results
- Support the innovation process and new product launches
- Partner with Sales to develop effective trade tools to drive distribution and velocity; including POS, collateral, and education materials
- Manage components of the P&L: Marketing budget and sales forecast
JOB REQUIREMENTS
- 4+ years relevant work experience in a marketing related position
- Proficiency in common programs such as Excel, PowerPoint, and Word
- Basic understanding of various pricing strategies across multiple markets and channels
BENEFITS
- Health Benefits – Medical, Dental, Vision, Disability & Life insurance
- 401k with employer match
- Generous time off including vacation, holidays, and paid health time
- Paid volunteer time
- Learning & Development opportunities
- Modern Health virtual mental health & coaching visits
- Wine discounts!