Associate Brand Manager (Cooked Perfect)

About the role

You’ll play a key role in growing the Cooked Perfect brand by bringing innovative marketing campaigns to life, launching new products, and shaping how consumers engage with our products across retail and digital channels. This is a great opportunity for a digitally savvy marketer who enjoys working with data, building high-impact campaigns, and collaborating across teams to drive real business results.

Responsibilities

• Support development and execution of annual marketing plans for Cooked Perfect
• Help drive brand growth across core platforms, innovation, and seasonal “Drive Windows”
• Ensure all activities align with brand positioning, strategic priorities, and growth objectives
• Support expansion into new usage occasions, channels, and consumer segments
• Support performance marketing initiatives focused on conversion, household penetration, and ROAS optimization
• Manage and optimize retail media and click-to-cart activations including Instacart, retailer.com programs, and shoppable media campaigns
• Partner with agencies to optimize media performance, creative execution, targeting, and ROI
• Auxiliary management of brand websites, Amazon content, digital assets, and eCommerce programs
• Support development of social content, partnerships, and digital activations
• Maintain and analyze campaign analytics to provide recommendations based on performance insights
• Monitor consumption, share, pricing, promotion, velocity, and distribution performance
• Translate data into actionable recommendations for growth opportunities and business risks
• Support retailer and channel analyses for customer presentations and Joint Business Planning (JBP) meetings
• Partner with Sales and Finance teams on forecasting, promotional evaluation, and performance reporting
• Lead execution of integrated marketing campaigns and customer marketing initiatives
• Manage timelines, deliverables, and agency relationships to ensure high-quality execution
• Cross-functionally coordinate with Sales, R&D, Operations, Commercialization, and Finance teams
• Support planning and execution of customer presentations, sell-in materials, and retailer activations
• Support execution of GTM plans for innovation launches, seasonal programs, and promotional windows
• Collaborate with Sales to support customer sell-in efforts and retail activation strategies
• Ensure strong alignment across marketing, field sales, commercialization, and key accounts
• Support innovation and renovation projects including new flavors, formats, packaging, and line extensions
• Partner with R&D and Commercialization teams to bring concepts to market successfully
• Assist in pipeline development and concept evaluation using consumer and category insights
• Apply consumer, shopper, and retailer insights to refine messaging and positioning
• Monitor category, competitive, and macro-consumer trends to identify growth opportunities
• Support consumer research initiatives and concept testing efforts
• Analyze performance trends and contribute to long-term brand strategy development
• Identify growth opportunities across retail, club, eCommerce, and foodservice channels
• Support annual planning processes including AOP, OGSM alignment, and business reviews
• Build strong cross-functional relationships across Marketing, Sales, Operations, Finance, and Commercialization
• Influence without authority to drive alignment and execution
• Operate effectively in a fast-paced, entrepreneurial, and customer-focused environment

Qualifications

• Strong executor who can independently manage projects and deliver results
• Digitally fluent marketer with a strong understanding of modern media and consumer engagement
• Highly analytical with ability to turn syndicated data into actionable business recommendations
• Commercially minded with ability to connect marketing initiatives to sales and operational outcomes
• Understands modern performance marketing principles including ROAS optimization, conversion-driving media, and retailer digital ecosystems
• Creative problem solver who thrives in a fast-paced, growth-oriented environment

Skills

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
• 3+ years of experience in CPG, food/beverage, or a related industry
• Experience in brand management, digital marketing, analytics, or commercialization
• Strong background in digital marketing, including social media, media planning, analytics, and campaign execution required
• Analytical mindset with the ability to turn data into insights and action
• Strong project management, communication, and presentation skills
• Experience working cross-functionally and collaborating with external agency partners
• Experience working with syndicated data platforms (Circana/IRI or Nielsen)

Benefits

Enjoy top-tier Medical, Dental, Vision coverage.
Pamper your furry friends with Pet Insurance.
Stay fit with our Wellness Plan and Gym Reimbursement.
Boost your skills with Employee Tuition Reimbursement.
Unlock endless opportunities with College Scholarship for dependents.
Earn Rewards through our Employee Bonus Referral Program.
Receive a Generous 401k Company Match.
Take advantage of Competitive Paid Time Off.
Elevate Your Safety Net with Company-Sponsored Life Insurance Coverage.
Receive Relocation Assistance for a Smooth Transition.
Earn Rewards through our Employee Bonus Program Available to Our Salary and Hourly Employees.
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Pay

Pay Range: $92,000 – $120,000 annually

Schedule

Schedule: 9AM - 5PM; Monday and Friday REMOTE, Tuesday - Thursday ON-SITE