Associate Art Director

Overview

Ready to take complete ownership of high-impact creative campaigns and shape the visual identity of a rapidly growing direct-to-consumer brand? We are a fast-growing direct-to-consumer (DTC) e-commerce brand operating in the fashion and apparel industry, redefining women’s apparel through comfortable, functional products designed by women, for women. Built on values of ownership, continuous improvement, and creative problem-solving, our culture thrives in a fast-paced environment where innovation meets execution.

Key Responsibilities

• Lead photo and video productions end-to-end, from initial planning through final asset delivery.
• Partner with the Brand team to develop campaign concepts, creative direction, and compelling visual storytelling.
• Create mood boards, shot lists, production schedules, call sheets, and detailed creative briefs.
• Pitch at least two new creative concepts each month to keep visual messaging fresh and competitive.
• Deliver assets for Website, Social Media, Email, Paid Ads, and other key marketing channels, ensuring campaign assets are completed at least one month before launch.
• Maintain strict brand consistency across all creative content.
• Manage end-to-end production logistics, collaborating with vendors, studios, photographers, models, stylists, and freelancers.
• Cook up production schedules, samples, shipping, props, equipment, and talent bookings.
• Lead on-set productions and resolve real-time operational or creative issues seamlessly.
• Manage production budgets, vendor negotiations, and cost tracking to drive efficiency.
• Identify and implement AI-powered workflows to improve creative production speed and overall efficiency.
• Continuously improve production processes, documentation, turnaround times, and communication across cross-functional teams.

Must-Have Requirements

• 5+ years of experience managing fashion, apparel, beauty, lifestyle, or DTC creative productions.
• Proven track record of managing both creative execution and end-to-end production logistics.
• Strong eye for photography, styling, lighting, composition, and visual storytelling.
• Practical experience managing production budgets and negotiating with vendors.
• Strong project management and organizational skills, with the ability to manage multiple productions and competing priorities simultaneously.
• Comfortable directing talent, crew, and vendors during live productions.
• Highly proactive, resourceful, organized, detail-oriented, with excellent communication and follow-through.
• Experience using AI creative tools or a strong, proactive willingness to learn and adopt them.

Nice-to-Have Requirements

• Direct fashion or apparel industry experience.
• Existing production and vendor network in New York City.
• Experience with Shopify or other major eCommerce platforms.
• Experience producing content specifically for Paid Ads, Website, Email, and Social Media.
• Experience with creative AI platforms, virtual production, or automated post-production workflows.