Associate, Adserving Operations

About the role

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Associate, Adserving Operations, will play an integral role in the day-to-day functions of servicing an Entertainment/Studio account at Hearts & Science. Working closely with Sr. Associate and Manager in AdOps, this candidate will learn and support high volumes of trafficking activities and pixel implementation for conversion/attribution.

Responsibilities

• Active participation in trafficking support for campaigns (taxonomy creation, traffic sheet, clickthrough updates, creative assignments and swaps, new tag production, QA, apply backend event tags, etc.)
• Ensure correct and on-time execution of digital trafficking, tagging, and QA workflow across multiple teams/campaigns
• Troubleshoot issues from site tagging and CAPI signals with Sr. Associate and Supervisor
• Maintain clear day-to-day communication with Sr. Associate and Supervisor on project deadlines and progress

Qualifications

• 0-1 years of experience in an ad server (i.e. Campaign Manager 360, Innovid, or another major ad server) or in a similar role in a publisher environment
• Good understanding of the digital ad trafficking process, floodlight tag creation/implementation/QA, and general troubleshooting best practices
• Prior exposure to ad verification (i.e. viewability, brand safety, fraudulent traffic) and IAB/MRC standards/guidelines
• Working experience or knowledge in tag management systems (GTM, Tealium, etc) and tag debugging tools (Tag Assistant, Ghostery,