Assoc Dir, Digital Marketing, Neurology

About the role

The Associate Director of Digital Marketing leads Servier's omnichannel commercial strategy across HCP, patient, caregiver, and field channels for the U.S. rare neurology portfolio, including Becker Muscular Dystrophy. This leader is responsible for developing best-in-class digital engagement capabilities that personalize customer experiences, maximize campaign effectiveness, and support successful product launches. Working across Brand Marketing, Patient Marketing, Medical Affairs, Commercial Operations, IT, Analytics, and Sales, this role establishes the digital foundation for launch and long-term commercial success.

Responsibilities

• Omnichannel Strategy: In partnership with HCP and patient marketing, shape and execute enterprise omnichannel strategy across HCP and patient audiences; build personalized customer journeys; optimize digital engagement throughout the customer lifecycle.
• Digital Campaigns: Lead websites, email, CRM, search, paid media, social media, webinars, virtual education, and digital congress activities; support field force digital engagement tools; develop innovative digital experiences using emerging technologies; partner with HCP and Patient Marketing to execute content strategy.
• Marketing Technology: Lead implementation and optimization of marketing technology platforms; responsible for AI-enabled personalization, generative AI content operations, marketing automation, predictive analytics, next best action, intelligent customer journeys; partner with IT on CRM, CDP, analytics, marketing automation, consent management, and AI-enabled personalization; ensure data quality and governance.
• Analytics: Establish digital KPIs and dashboards; measure customer engagement and channel effectiveness; conduct A/B testing and campaign optimization; recommend investment priorities based on ROI.
• Financial & Agency Management: Manage digital marketing budget within +/- 3% of approved plan; lead agency performance management; ensure marketing investments generate measurable business outcomes; monitor campaign performance and optimize ROI through data-driven decision making.

Requirements

• Bachelor's degree required; MBA preferred.
• 7+ years pharmaceutical, biotech, or healthcare digital marketing experience.
• 5+ years leading omnichannel strategy.
• Launch experience required.
• Rare disease or neurology experience strongly preferred.
• Ability to travel approximately 10-15%.
• This is a remote role; occasional presence (1-2 times/quarter) in the Boston office required for workshops, key strategy meetings, etc.

Skills

• Expertise with CRM, Veeva, Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, CDP platforms, SEO/SEM, and marketing automation.
• Experience leading digital agencies and technology vendors.
• Strong analytical and customer experience mindset.

Benefits

• Medical, dental, vision coverage.
• Flexible time off (unlimited sick time and flex time; does not accrue time off).
• 401(k) plan.
• Life and disability insurance.
• Recognition programs.
• Short-Term and Long-Term incentive programs.

Pay

The salary range for this role is $160,000–$190,000. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. The company may ultimately pay more or less than the posted range, and the range may be modified in the future.

Schedule

Full-time employment.