Assistant Website Merchandiser - West Elm

Job Overview

We are seeking a highly analytical and detail-oriented Digital Assistant to support data-driven decision-making across our ecommerce business. This role focuses on uncovering insights that improve product discoverability, optimize digital channels, and enhance the overall customer journey. The ideal candidate is comfortable working with data, identifying patterns, and translating insights into actionable recommendations that drive measurable improvements in performance.

Key Responsibilities

• Analyze ecommerce performance data to identify opportunities for improving product discovery, sitewide navigation, and conversion
• Support optimization of onsite experiences, including sitewide search, filtering, category structure, and merchandising strategies
• Evaluate channel performance (e.g., organic search, paid search, direct, social traffic) to identify gaps and growth opportunities
• Build and maintain dashboards and reports tracking key ecommerce KPIs (traffic, conversion rate, AOV, RPV, etc)
• Collaborate with paid marketing partners to optimize feeds to increase efficiency and conversion
• Serve as secondary owner supporting site enhancements, working both cross-brand and with tech teams to assist in A/B testing efforts, including test design, execution support, release QA, and results analysis
• Identify and diagnose underperforming product finding methods and categories to recommend data-backed improvements
• Support taxonomy and site structure enhancements to improve findability and user experience, driving sitewide merchandising standards in support of external optimization, and owning sitewide attribution strategies to optimize internal algorithms
• Monitor industry trends and emerging tools related to ecommerce optimization and digital analytics

Qualifications

• 1-3 years of experience in ecommerce, digital analytics, or a data-focused role
• Strong analytical skills with the ability to interpret data and generate insights
• Experience with analytics tools (e.g., Adobe, Excel, Google Analytics, or similar)
• Comfortable working with datasets and basic data manipulation
• Strong attention to detail and problem-solving abilities
• Clear communication skills, with strong cross-functional collaborations skills

Key Competencies

• Data-driven mindset
• Curiosity and investigative thinking
• Ability to connect data insights to business impact
• Cross-functional collaboration
• Organization and prioritization

What You’ll Impact

• Improved product discoverability and navigation efficiency
• Increased conversion rates through data-informed optimizations
• Better alignment between customer behavior and merchandising strategy
• Enhanced performance across key ecommerce channels

About Us

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.