Assistant Tasting Room Manager - Booker Winery

About the role

The Assistant Manager, Tasting Room at Booker Winery supports the day-to-day operations of hospitality and guest experiences. Working closely with the Hospitality leadership team, this role helps deliver exceptional guest programming and ensures that every visitor interaction reflects the iconic Booker brand and the values of Constellation Brands.

Responsibilities

• Design and deliver engaging daily guest experiences and educational programs that embody Booker Winery’s brand standards.
• Coordinate the execution of all hospitality activities, including public tastings and personalized guest interactions, ensuring service is seamless, consistent, and memorable.
• Drive guest experience strategies that directly support revenue conversion and key performance indicators (KPIs), such as guest engagement, sales per visitor, and customer retention.
• Maintain the winery’s reputation by ensuring all hospitality environments consistently meet the highest standards of cleanliness, safety, and presentation.
• Support the implementation and strict adherence to standard operating procedures (SOPs) to maintain operational efficiency, accuracy, and regulatory compliance.
• Manage staffing schedules, resource allocation, and day-to-day logistics to optimize service delivery and ensure the smooth functioning of the hospitality team.
• Participate in regular reviews of operational performance, actively contributing ideas for process improvement and innovation, and helping to refine SOPs to further elevate both guest satisfaction and operational excellence.
• Assist in tracking key performance indicators (KPIs) related to guest engagement, foot traffic, and revenue generated through daily guest experiences.
• Collaborate with internal teams and external partners to promote Booker Winery as a top Paso Robles destination, ensuring that reservations and guest communications reflect the winery’s high standards of service.
• Support cross-functional teams by ensuring unified messaging and coordinated guest experiences throughout the winery’s hospitality operations.
• Oversight of daily facility maintenance to ensure all guest spaces and equipment are meticulously maintained and presented at a premium standard.

Qualifications & Skills

• Proven experience in hospitality, event coordination, or guest services; wine industry experience is strongly preferred.
• Strong organizational and communication skills, with a collaborative and proactive approach to working with both internal and external teams.
• Demonstrated financial acumen, including knowledge of budgeting, cost control, and the ability to interpret key performance indicators (KPIs).
• Flexibility to work varied hours, including weekends and evenings, to support guest programming and business needs.
• Strong attention to detail, a passion for delivering outstanding guest experiences, and a commitment to upholding the brand standards of Booker Winery.
• Bachelor’s degree in hospitality management, business, marketing, or a related field.
• Minimum of three years of experience in the hospitality industry, with at least one year in a supervisory or assistant management role; wine industry or luxury hospitality experience preferred.
• Demonstrated ability to support brand positioning and marketing strategies within a guest-focused environment.
• Experience developing, tracking, and interpreting program KPIs related to guest engagement and revenue.
• Strong background in collecting and leveraging guest feedback to inform improvements in guest experience.
• Proficiency in supporting guest programming or new service rollouts.
• Excellent verbal and written communication skills, including the ability to collaborate effectively with internal teams and deliver outstanding guest service.
• Experience training or mentoring team members and supporting a positive team culture.
• Strong organizational and time management skills, with the ability to handle multiple responsibilities in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); experience with reservation or customer management systems is a plus.
• Self-motivated, reliable, and able to work independently, demonstrating initiative and sound judgment.
• Commitment to continuous improvement and upholding high standards of guest experience and brand integrity.