Assistant Store Manager - Chico's

About the role

Position Objective: The Assistant Store Manager supports the Store Manager in promoting a customer- and product-focused sales culture, upholding brand values and guiding principles across store operations, including sales, asset protection, and human resources, to deliver an exceptional customer experience and maximize profitability.

Responsibilities

• Analyzes sales reports and KPIs to determine business needs and executes in-store strategies in partnership with the Store Manager.
• Establishes and communicates clear expectations, holding the store team and themselves accountable for brand, performance, and behavior standards.
• Controls payroll and supply budgets; performs and oversees scheduling, shrink audits, physical inventory, opening/closing duties, time sheet review, payroll accuracy, and merchandise flow.
• Performs all financial activities per policy, including cash handling, reporting, price changes, and merchandise handling; ensures accurate register transactions.
• Ensures compliance with laws, loss prevention policies, operating procedures, and controls; conducts associate training on proper controls.
• Administers operational processes such as inventory receipt/dispatch, daily floor replenishment, and physical inventory preparation.
• Ensures visual presentation, organization, and facility maintenance align with brand standards.
• Develops a high-performance culture, motivating the sales team to meet sales and productivity goals.
• Trains and coaches the selling team on product knowledge (online and in-store), locate fulfillment, and selling techniques.
• Motivates and inspires the store team, fostering an inclusive, collaborative approach to problem solving and positive change.
• Models, teaches, and promotes the Most Amazing Personal Service (MAPS) principles for a cohesive omnichannel experience.
• Models sales expectations, communicates product knowledge, and ensures prompt resolution of customer concerns.
• Ensures a fast and efficient register experience and maintains current policies on payments, coupons, returns, exchanges, and security.
• Ensures consistent client communication via customer books, rewards program participation, and customer capture sign-ups.
• Assists in recruiting, hiring, and developing a high-performing team; supports training programs and assesses performance.
• In partnership with the Store Manager, resolves HR issues in a timely and effective manner; drives engagement through recognition and rewards.
• Ensures adherence to all employment practices and policies.
• Performs other duties as assigned; some duties may vary by brand.

Qualifications

• High School diploma or equivalent.
• 2+ years of retail management experience preferred.
• Must be 18 years of age or older.
• Excellent communication (verbal and written) and customer service skills with a track record in sales and leadership.
• Strong organizational skills and ability to multitask in a fast-paced environment.
• Strong leadership qualities with training and team-building skills.
• Knowledge of administrative aspects of store operations.
• Ability to work a flexible schedule, including nights, weekends, and holidays.
• Regular attendance is essential to meet company objectives.

Physical Requirements

• Constant walking/standing: 67–100% of an 8-hour shift.
• Occasional lifting up to 50 lbs.: 1–33% of an 8-hour shift.
• Frequent climbing: 34–66% of an 8-hour shift.