Assistant Store Manager - Aspen Collection

About the role

The Assistant Store Manager supports daily store operations, drives team performance, and ensures a consistent, elevated guest experience across Aspen Collection retail and seasonal rental locations. This role serves as a hands-on leader responsible for developing team members, executing operational priorities, and maintaining exceptional service, merchandising, rental, and operational standards.

Responsibilities

• Partner with the Store Manager to lead daily store operations, ensuring alignment on priorities, execution, and team performance while assuming full operational ownership in the Store Manager's absence.

• Lead the sales floor during shifts by directing team focus, managing guest flow, and adjusting priorities in real time to deliver an elevated guest experience and maximize sales opportunities.

• Model and reinforce exceptional guest service standards by delivering personalized service, addressing escalated guest concerns promptly, and ensuring professional resolution that builds guest loyalty and reflects the Aspen Collection brand.

• Drive retail and rental performance through effective selling behaviors, client engagement, cross-selling, and accountability for key performance metrics including sales, conversion, average transaction value, units per transaction, and guest experience.

• Coach, develop, and provide real-time feedback to associates and supervisors while supporting hiring, onboarding, and training to build a knowledgeable, high-performing team.

• Oversee rental operations to ensure proper equipment selection, fitting, presentation, safety standards, and seamless integration with the overall retail guest experience.

• Support inventory management including receiving, replenishment, transfers, and cycle counts while maintaining exceptional visual merchandising, premium store presentation, inventory accuracy, and brand standards.

• Absorb and support scheduling and labor management to align staffing levels with business demand while ensuring appropriate floor coverage and an exceptional guest experience.

• Foster a culture of accountability, collaboration, continuous improvement, product knowledge, and service excellence while supporting company initiatives, seasonal product launches, promotional events, and community activations.

Qualifications

• High school diploma or equivalent required; college degree preferred

• 2–5 years of experience in premium retail, hospitality, outdoor retail, luxury retail, rental operations, or guest service environments required

• Minimum 1–2 years of previous supervisory or leadership experience required

• Demonstrated experience managing teams in a fast-paced, high-volume retail or rental environment preferred

• Experience in premium retail, apparel, outdoor, ski, snowboard, or seasonal rental operations strongly preferred

• Minimum 1 year of experience with POS systems, cash handling, and operational reporting required

Skills & Abilities

• Knowledge of premium retail and seasonal rental operations, including sales drivers, guest service standards, merchandising, visual presentation, and team workflows

• Knowledge of POS systems, cash handling procedures, inventory management, and basic operational reporting

• Strong leadership and communication skills with the ability to coach, motivate, and influence team performance

• Ability to make timely, effective operational and guest service decisions in a fast-paced, guest-focused retail environment

• Ability to deliver exceptional guest service while modeling premium hospitality and sales expectations for the team

• Ability to address guest concerns and performance issues in a professional and constructive manner

• Ability to manage multiple priorities and adapt quickly in a fast-paced, seasonal retail and rental environment

• Ability to build and maintain a positive, accountable, and collaborative team culture

• Ability to maintain exceptional attention to detail in merchandising, operational execution, inventory accuracy, and guest interactions

• Ability to organize, prioritize, and execute responsibilities effectively while supporting overall store performance

Job Benefits

• Enrollment dates differ across the various programs.

• Health, Dental and Vision Insurance Programs

• Flexible Spending Account Programs

• Life Insurance Programs

• Paid Time Off Programs

• Paid Leave Programs

• 401(k) Savings Plan

• Employee Ski Pass and Dependent Ski Passes

• Other company perks