Assistant Store Director - Westchester

About the role

The Assistant Store Director is responsible for partnering with the Store Director in maximizing store profitability by focusing on Tourneau Bucherer's key strengths. This includes ensuring an outstanding client experience, supporting and motivating Sales Professionals to meet or exceed sales objectives, and efficiently managing all store operations. Creating an outstanding client experience is a critical aspect of this job. It is accomplished by creating a positive, inviting and fun environment for the discerning client. This includes enthusiastic, presentable and knowledgeable Sales Professionals that understand the client, attractive and inviting displays, as well as clean and well-lit stores with the best selection of watches for the local market. An outstanding client experience also includes fully satisfying the client as it relates to the servicing a new or existing watch. It is crucial that the Assistant Store Director focus on developing a long-term relationship with the client that is based upon trust so that the client is more likely to think of purchasing from the store in the future. This includes strategically following-up with clients and handling escalated issues with outstanding diplomatic skills.

Responsibilities

• Support and motivate Sales Professionals to meet or exceed objectives (40%)
  • Clearly communicate on a daily basis sales objectives and how this relates to weekly and monthly targets. This includes vintage as well as Tourneau/Bucherer watches.
  • Train Sales Professionals on the art of luxury watch sales. This includes creating the relationship with the client, demonstrating excellent product knowledge to educate the client, helping select the appropriate watch and closing the sale. This is accomplished through new hire training and on-going coaching.
  • Coach Sales Professionals: Provide just-in-time feedback to Sales Professionals on how to improve skill set. Based upon sales summary, provide weekly coaching to Sales Professionals to ensure they are using all tools to sell, including the Watch Protection Plan, Tourneau/Bucherer Financing and Trade-ins.
  • Maximize percentage to retail on trade-ins and VIPs by ensuring the client understands the advantages of purchasing from Tourneau/Bucherer.
  • In accordance with Tourneau/Bucherer guidelines, determine trade-in value of a