Assistant Product Manager – Digital Retail Platform (DRP)

About the role

The Assistant Product Manager - Digital Retail Platform supports and drives key elements of the Digital Retail Platform (DRP), including the Vehicle Search Results (VSR) page, Vehicle Details Page (VDP), and the Tier 3 DRP experience. Reporting to the CX Product Manager - Digital Retail Platform, this role helps shape the DRP roadmap and deliver enhancements that elevate the end-to-end digital shopping journey.

Responsibilities

• Serve as the product owner of the VSR & VDP within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs.
• Act as a primary liaison between the DRP product team and technology team, ensuring requirements are captured, prioritized, and clearly communicated.
• Design and deliver DRP enhancements throughout the customer journey, from discovery through purchase.
• Own the end-to-end T3 DRP experience by identifying optimizations, managing activations, and partnering with the GM Dealer Website Choice (DWC) team.
• Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience.
• Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey.
• Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.

Requirements

• Bachelor’s degree in business, marketing, product management, communications, or a related field.
• 5-7+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields.
• 3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch.
• Experience working in fast-paced product delivery environments, including backlog management, user story development, roadmap support, and cross-functional execution.
• Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences.
• Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail.
• Strong stakeholder management skills, including the ability to work across business, brand, dealer, and technology teams and synthesize competing priorities into clear recommendations.
• Passion for customer-centric digital experiences.
• Customer-focused professional with a passion for building strong digital experiences.
• Self-driven, curious, and adaptable, with the ability to learn quickly and thrive in fast-paced, ambiguous environments.
• Storytelling skills, with the ability to synthesize complex topics into clear recommendations for senior stakeholders.
• Collaborative team player who fosters an inclusive One Team mindset across cross-functional partners.
• Strong communicator with a positive, can-do attitude, solid work ethic, and business mindset.

Preferred Qualifications

• Understanding of the Dealer website landscape.
• Familiarity with tools such as Figma, and project management applications.
• Understanding of technical concepts such as vehicle data and inventory logic, systems integrations, APIs, and platform dependencies, with the ability to translate between engineering, data, and business teams.
• Knowledge of the automotive industry, including knowledge of dealer operations.