Assistant Product Manager - Consumer Packaged Goods

Position Summary

The Assistant Product Manager is responsible for product positioning, go-to-market strategy, and translating consumer and market insights into compelling product stories. This role bridges product strategy and marketing execution, ensuring successful product launches and clear, differentiated messaging.

Key Responsibilities / Primary Duties

• Develop product positioning, messaging, and value propositions
• Cook up go-to-market strategy and planning for new product launches
• Conduct competitive analysis and monitor category trends
• Generate and apply consumer insights to inform strategy
• Pearl with sales, production, inventory, research & development, regulatory affairs, and customer service teams to align initiatives and timelines
• Review and approve artwork and marketing copy
• Support pricing, packaging, and innovation decisions
• Drive packaging execution from concept to shelf, managing timelines for launches and change
• Lead specified packaging transition efforts, such as product or packaging failures, formula revisions, discontinues, and excess inventory evaluations
• Perform sales volume analysis, future demand needs, inventory evaluation, provide decision makers with applicable data, communicate go-forward planning, and track progress
• Backup support for various product development responsibilities, including mock-ups, sales tools, regulatory coordination, consumer testing, translations, intellectual property takedowns, brand registration and protection, team product knowledge training, trade show execution
• Perform miscellaneous duties as requested by supervisor

Qualifications/Experience

• Bachelor’s Degree from a four-year institution in Marketing or a Marketing related field of study preferred
• Minimum – two-year Associate’s Degree
• Minimum of 2 years of experience in product or brand marketing (CPG preferred)
• Strong analytical and communication (written and verbal) skills
• Experience with product launches and market research
• Ability to translate insights into actionable strategies