Assistant Marketing Manager, Export Americas

Operational Marketing

Support the Senior Marketing Manager in coordinating with the HQ MOP team in France on operational marketing topics, including launch plans and forecast challenges.

Lead and coordinate the monthly forecast request process for all the markets in the region with Brand Managers, Finance, Commercial teams and HQ MOP team

Track POSM levels and needs across markets, ensuring alignment with local contractual commitments and HQ guidelines.

Support R1/R2 budget revisions (ITO per line, marketing plans and orchestrations, sell out forecast per market)

Support the training of Brand Managers and Marketing Coordinators on internal processes and tools.

Marketing Plan Execution & Trade Marketing

Monitor the implementation of marketing plans across markets in line with approved A&P budgets, conducting regular follow-ups with Brand Managers to ensure timely and effective execution and acting as liaison between local markets and HQ to align executions with global brand standards.

Validate trade marketing activations, Pop Ups, International Makeup Artist events, OOH campaigns to ensure compliance with corporate and regional marketing guidelines.

Monitor sell-out performance per activation to assess ROI and identify optimization opportunities.

Reporting & Performance Analysis

Consolidate regional marketing reports including execution photos, sell-out results, Circana rankings, ROI, distributor feedback, qualitative and quantitative insights and competition data.

Prepare monthly sell-out analysis across all Export markets, tracking performance vs. targets, launch benchmarks and prior year comparables.

Present marketing plans and performance metrics to diverse audiences, contributing to presentation preparation

Support the presentation of annual innovation plans to retailers, preparing materials and coordinating logistics in close alignment with the Senior Marketing Manager.

Events & Brand Moments

Support the planning and execution of key brand moments and marketing events throughout the year, including the Annual Paris Marketing Convention, Brand Managers Seminar, BC Seminar and 3 internal product launch events per year.

Manage the creation of new suppliers and process purchase orders (POs) related to marketing events.