Assistant Manager, Social Media

About the role

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands including Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that formed Pure Fishing were founded by inventors and innovators who have contributed significantly to advancements in the fishing tackle industry.

Responsibilities

• Create & Curate Content - Develop eye-catching visuals, videos, and text that resonate with our audience.
• Manage Social Media Calendars - Plan and schedule content to align with marketing initiatives.
• Engage with the Community - Monitor social media channels, respond to comments, and interact with followers.
• Analyze & Report - Track performance metrics and provide insights to refine strategies.
• Stay Ahead of Trends - Keep up with the latest social media innovations and industry best practices.
• Collaborate with Creators - Work with photographers, videographers, influencers, and content creators to enhance brand storytelling.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven social media management experience (internships, personal branding, or previous roles).
• Familiarity with social media management and analytics tools is a plus.
• Excellent communication, organization, and relationship-building abilities.
• A strong sense of storytelling and visual aesthetics.
• Ability to juggle multiple projects and meet strict deadlines.