Assistant Influencer Manager - Beauty, CPG

This is a hybrid role working 40 hrs/week through the end of 2026, with 2 days/week onsite at either the New York, NY or Cincinnati, OH office.

About the role

The Assistant Influencer Manager will support the Influencer Marketing team in executing and managing influencer campaigns. This role is essential in building and maintaining relationships with influencers to enhance brand visibility and engagement through authentic partnerships.

Responsibilities

• Collaborate with the Influencer Manager to develop campaign briefs, incorporating audience insights, messaging guidelines, and influencer recommendations.
• Coordinate timelines and deliverables for influencer campaigns in partnership with brand and PR teams.
• Monitor social media trends and social listening to help identify content pillars and emerging influencers to support strategic planning.
• Support influencer list building, vetting, outreach, and onboarding processes.
• Oversee content submissions, manage approval workflows, and ensure timely go-live execution.
• Supervise agencies to maintain influencer databases and organize content assets for internal use and reporting.
• Liaise with multiple PR agencies, influencer marketing platforms, vendors, and internal teams (social, brand, legal, claims) to ensure smooth communication and alignment on campaign details.
• Assist in organizing meetings, sharing updates, and tracking deliverables.
• Assist in tracking performance metrics such as reach, engagement, and EMV for campaign reporting.
• Work cross-functionally and with agency partners to compile multiple reporting metrics into streamlined reports.

Requirements

• 4+ years of experience in social media or digital marketing with 2 years experience managing influencer relationships.
• Previous CPG or Beauty brand experience.
• Experience creating campaign briefs.
• Social native and creative mindset with an eye for emerging trends and digital storytelling.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Qualifications

• Bonus to have experience with influencer marketing platforms and social analytics tools such as: Traackr, Skeepers, Kale, etc.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position requires you to work closely with other individuals in a collaborative team environment.

Benefits

• Eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave provided to candidates whose assignment work location is in a state or city subject to sick leave laws.

Schedule

40 hours per week, hybrid with 2 days per week onsite.