Assistant General Manager-Durham Bulls

Ticketing Strategy & Revenue Growth

Provide strategic and operational leadership for all ticketing functions including Season Tickets, Mini Plans, Group Sales, Hospitality, Premium Seating, Single Game Ticket sales, Ticket Service and Ticket Operations.

Develop and execute annual revenue and attendance strategies that maximize ticket sales while growing long-term fan loyalty.

Establish department short-term and long-term goals, performance metrics, and sales initiatives while holding leaders accountable for achieving organizational objectives.

Analyze sales trends, attendance data, customer behavior, pricing strategies, and market conditions to identify opportunities for continued growth.

Partner with department leaders to develop innovative products, promotions, and packages that expand new business while increasing retention.

Oversee ticket service and retention strategies designed to provide an industry-leading customer experience.

Marketing, Brand & Fan Experience

Lead the organization’s overall marketing strategy with a clear focus on attendance, revenue, brand relevance, and fan loyalty.

Ensure the Durham Bulls brand is consistently executed across all fan touchpoints including advertising, digital media, social media, email, website, ballpark presentation, promotions, community initiatives, and creative assets.

Oversee integrated marketing campaigns utilizing traditional media, digital advertising, social media, email marketing, public relations, and promotional partnerships.

Collaborate with the Director of Marketing & Fan Experience to develop annual promotional calendars and creative campaigns that drive ticket demand.

Strengthen the Durham Bulls’ presence throughout the Triangle region by supporting meaningful community partnerships and engagement initiatives.

Provide executive oversight for game entertainment and production to ensure a best-in-class experience for every fan visiting Durham Bulls Athletic Park.

Champion innovation by continually evaluating new technologies, marketing trends, fan engagement opportunities, and emerging platforms.

Support initiatives that reinforce the Bulls’ position as one of the premier brands in Minor League Baseball while growing new audiences and strengthening relationships with existing fans.

Organizational Leadership

Coach, mentor, and develop department leaders while fostering a collaborative, high-performance culture built on accountability, communication, and continuous improvement.

Provide executive oversight for all staff within the Ticket Sales, Ticket Service, Ticket Operations, Marketing, Brand Management, Social Media, Advertising, Game Entertainment & Production, Community Relations, and Mascot teams.

Encourage cross-department collaboration to ensure the organization operates as one team with shared ownership of success.

Lead organizational ticketing and marketing planning around major events, promotional initiatives, and attendance-driving campaigns.

Aid in annual budgeting, forecasting, staffing plans, and organizational resource allocation.

Utilize data and business intelligence to inform decision-making and evaluate organizational performance.