Assistant General Manager

Center-based role reporting to the General Manager.

About the role

The Assistant General Manager is the second-in-command at the center, responsible for fostering a culture of learning and development for coaches and families while delivering key business results such as sales performance and lowering member attrition. This role is for a talented, welcoming, and engaging leader focused on delivering an exceptional experience for kids, families, and team members.

Responsibilities

• Center Operations
  • Understand the center’s key KPIs and financials to make informed and responsible business decisions.
  • Build and maintain relationships with KidStrong families to align with core values and provide exceptional customer service.
  • Oversee center initiatives such as center maintenance, training, and brand consistency.
  • Perform daily, weekly, and monthly cleaning and maintenance of the center.
  • Communicate any Coach schedule changes using appropriate scheduling and communication platforms.
  • Sell and schedule events such as camps and parties to maximize center profitability.
• Sales
  • Maintain flawless lead management by conducting call drives to new and existing leads in the Center’s CRM tool.
  • Finalize sales and bookings generated through online self-sign-up flow.
  • Source and attend local events to increase brand awareness and drive incremental leads and memberships.
• Leadership
  • Foster a coaching culture—see something, say something.
  • Continuously assess and document coaches based on the KidStrong Coach DNA profile and class quality.
  • Partner with the General Manager on onboarding, managing, training, and evaluating coaching candidates.
  • Manage and support the ongoing professional development of staff through LearnUpon.
  • Communicate professionally with co-workers via Slack and email, including periodic checks when not in centers.
• Coaching
  • Deliver an evolving curriculum focusing on Brain, Physical, and Character development for ages walking to 11 years old, as required by business demands.
  • Understand the “why” behind the KidStrong curriculum and communicate it clearly and concisely.
  • Demonstrate and manage the implementation of various programming and curriculum elements.
  • Use the KS Coaches App to record data (attendance, awards, etc.).
  • Work in a physically intensive environment—coaches may cover multiple miles in a shift, lift and repeatedly move equipment up to 25 pounds, and physically assist kids to ensure proper technique and safety.
  • Approximately 5-10 coaching hours per week.

Requirements

• Athletic or coaching background with experience working with or coaching kids ages 15 months to 11 years old; a passion for working with children is non-negotiable.
• Comfortable speaking to parents/guardians regarding a variety of topics.
• Achieve Coach Certification through the HQ Training and Certification team.
• Complete training through LearnUpon as required by the HQ Training and Certification team.
• Intermediate knowledge of physiology, exercise techniques, and body mechanics.
• CPR certified.
• Practical work experience with Google and Microsoft platforms.
• Previous experience in management is preferred but not required.
• Previous experience with systems and platforms such as ZenPlanner, LearnUpon, CareerPlug, and ADP is preferred but not required.
• Prior experience as a pediatric OT/PT is a plus but not required.

Skills & Competencies

• High Standards: Establishes and holds high standards.
• Natural Leader: Creates and embodies KidStrong culture; takes initiative.
• Leads by Example: Sets tone through actions.
• Passionate: Stays focused on KidStrong goals; goal-oriented and high-performing.
• Command Presence: Upholds KidStrong Values; creates a vision for others.
• Teacher: Communicates and ensures the transfer of knowledge.
• Professional: Approaches others tactfully; reacts well under pressure; treats others with respect; accepts responsibility.
• Performer: Engaging, fun, likable; high energy, clear, and easy to understand.
• Mentor: Develops and nurtures relationships; focuses on developing self and others.
• Planning/Organizing: Prioritizes and plans work activities; develops realistic action plans; uses time efficiently; organizes or schedules others.
• Oral Communication: Speaks clearly and persuasively; responds well to questions; demonstrates group presentation skills.
• Written Communication: Writes clearly and informatively; edits work for spelling and grammar; presents numerical data effectively.
• Teamwork: Balances team and individual responsibilities; contributes to building a positive team spirit; supports others' efforts.
• Coachable/Low Ego Mindset: Gives and welcomes feedback; encourages exploring different perspectives; has a growth mindset.
• Adaptability: Comfortable calling an audible; embraces innovation and change; best idea wins.

Schedule

The typical schedule includes 4 weekdays and 1 weekend shift, with specific hours dependent on the needs of the center.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Sphere of Interaction

• No direct reports; acts as Manager on Duty when the General Manager is off.
• Leader and mentor to center team members and families.
• Works closely with KidStrong, Inc. HQ team members and leadership.