Assistant General Manager

About the Role

At KidStrong, our mission is clear: We help parents build smarter, stronger, more athletic kids—with character. We are a fun-loving team of elite professionals from diverse backgrounds, including management, child development, physical education, personal training, coaching, athletics, pediatric occupational therapy, and more. The common thread? A passion for making a positive impact on kids and families while continually developing ourselves and those around us.

We are looking for a motivated, energetic leader who thrives in a fast-paced environment and is passionate about helping kids grow. As the Assistant General Manager of a KidStrong center, you are one of the driving forces behind its success. While the schedule includes designated days off, true ownership means being present when needed—whether to support your team, engage with members, or seize opportunities to grow the center.

Responsibilities

• Support the General Manager in leading and developing a high-performing team, creating a positive, energetic environment for coaches and members.
• Assist in overseeing sales, operations, and the member experience to help drive growth and retention.
• Partner closely with the GM to ensure smooth day-to-day center operations and consistent execution.
• Help drive community engagement and class growth through scheduling, outreach, and local marketing efforts.
• Lead from the front by coaching ~5-10 classes per week and modeling the KidStrong experience.
• Support recruiting, hiring, and training of new coaches while maintaining program quality and consistency.
• Maintain a clean, organized facility with a “roll up your sleeves” mindset and willingness to jump in wherever needed.
• Understand the center’s key KPIs and financials to make informed and responsible business decisions.
• Build and maintain relationships with KidStrong families to align with our core values and provide exceptional customer service.
• Oversee center initiatives such as center maintenance, training, and brand consistency.
• Perform daily, weekly, and monthly cleaning and maintenance of the center as needed.
• Communicate any Coach schedule changes using appropriate scheduling and communication platforms.
• Sell and schedule events such as camps and parties to maximize center profitability.
• Create content for social media and manage Instagram/Facebook pages to engage the community.
• Maintain flawless lead management by conducting call drives to new and existing leads in the Center’s CRM tool.
• Finalize sales and bookings generated through online self-sign-up flow and after trials.
• Source and attend local events to increase brand awareness and drive incremental leads and memberships.
• Foster a coaching culture by continuously assessing and documenting coaches based on the KidStrong Coach DNA profile and class quality.
• Partner with the General Manager on onboarding, managing, training, and evaluating coaching candidates.
• Manage and support the ongoing professional development of staff through LearnUpon.
• Communicate professionally with co-workers via Slack and Email, including periodic checks of messages when not in centers.
• Coach students by delivering an evolving curriculum that focuses on Brain, Physical, and Character development for ages ranging from crawling to 11 years old.
• Understand the “why” behind the KidStrong curriculum and be able to clearly and concisely communicate it.
• Demonstrate and manage the implementation of various programming and curriculum elements.
• Use the KS Coaches App to record data and provide data (attendance, awards, etc.).

Requirements

• 1-3+ years of experience in management, sales, customer service, or operations.
• Background in children’s programming, fitness, education, or athletics is a plus.
• Strong leadership, communication, and problem-solving skills.
• Ability to motivate, engage, and inspire staff and members.
• Must be available to work weekends (1 weekend day per week).
• CPR Certification (can be obtained post-hire).
• Ability to be active and energetic throughout the day.
• Comfortable demonstrating physical activities and coaching kids.
• Ability to lift up to 50 pounds when needed.
• Athletic or coaching background with experience working with or coaching kids ages 15 months - 11 years old; a passion for working with children is non-negotiable.
• Comfortable speaking to parents/guardians regarding a variety of topics.
• Practical work experience with Google and Microsoft platforms.
• Previous experience with systems and platforms such as Glofox, LearnUpon, CareerPlug, and Podium is preferred but not required.
• Intermediate knowledge of physiology, exercise techniques, and body mechanics.

Qualifications

• High Standards: Establishes and holds high standards.
• Natural Leader: Creates and embodies KidStrong culture. Takes initiative.
• Leads by Example: Sets tone through actions.
• Passionate: Stays focused on the KidStrong goals. Goal-oriented and high-performing with strong multi-tasking capacity.
• Command Presence: Upholds KidStrong Values; creates a vision for others.
• Teacher: Communicates and ensures the transfer of knowledge.
• Professional: Approaches others in a tactful manner. Reacts well under pressure. Treats others with respect and consideration. Accepts responsibility for own actions. Follows through on commitments.
• Performer: Engaging, fun, likable. High energy, clear, and easy to understand.
• Mentor: Develops and nurtures relationships. Focuses on developing self and others.
• Planning/Organizing: Prioritizes and plans work activities; develops realistic action plans. Sets goals and objectives. Uses time efficiently. Plans for additional resources. Organizes or schedules other people and their tasks.
• Oral Communication: Speaks clearly and persuasively in positive or negative situations. Responds well to questions; listens and gets clarification. Demonstrates group presentation skills; participates in meetings.
• Written Communication: Writes clearly and informatively; edits work for spelling and grammar. Varies writing style to meet needs. Presents numerical data effectively; able to read and interpret written information.
• Teamwork: Balances team and individual responsibilities. Exhibits objectivity and openness to others' views. Contributes to building a positive team spirit; supports everyone's efforts to succeed. Puts success of team above own interests; able to build morale and group commitments to goals and objectives.
• Coachable/Low Ego Mindset: Gives and welcomes feedback. Encourages exploring different perspectives to reach common goals and objectives. Has a growth mindset; sees every opportunity as one to learn from.
• Adaptability: Comfortable calling an audible; continuing or adjusting the play after the audible is called. Embraces innovation and a quickly changing landscape.

Benefits

• 401(k) with matching after 1 year of employment
• Dental and health insurance options
• Paid time off
• Free uniforms
• Opportunity for advancement
• Comprehensive training and development
• Employee discounts

Pay

Base Salary: Minimum starting at $52,000+, depending on experience with children, coaching, leadership, and team development.

Total Salary Range: $52,000 - $58,000 per year.

Schedule

On weekdays, shifts vary from 8:45 am - 4:45 pm or 10:30 am - 7:30 pm (combination of both schedules during the week). Weekend day shifts are 7:45 am - 4:45 pm. The typical schedule includes 4 weekdays and 1 weekend shift.