Assistant General Manager

About the role

Southwest Fitness, a division of CR Fitness, is seeking a motivated and energetic Assistant General Manager (AGM) to support the General Manager in leading overall club performance with a strong focus on sales, member experience, and team development. This role is designed for future leaders ready to drive results while developing for a General Manager position. With 100+ locations and 100+ more in the pipeline, CR Fitness offers a high-impact opportunity to learn the business, lead sales efforts, and build a leadership career within one of the fastest-scaling fitness brands in the nation.

Responsibilities

• Sales Leadership: Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques
• Team Coaching & Accountability: Help train, motivate, and manage the front desk and sales teams to deliver high performance
• Operations Support: Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage
• Member Experience: Lead by example in delivering exceptional service and handling member inquiries or escalations with urgency
• KPI Tracking & Action: Monitor performance metrics and contribute to improvement strategies aligned with club goals
• Culture Builder: Foster a high-energy, team-oriented environment that reflects Crunch's "No Judgments" philosophy
• Growth Development: Actively participate in leadership development to prepare for a future General Manager role

Requirements

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry
• Strong sales drive and ability to hit individual and team targets
• Natural leader who thrives in a team setting and isn't afraid to get on the floor and lead by example
• Exceptional communication, organization, and problem-solving skills
• High level of professionalism, integrity, and reliability
• Passion for health, fitness, and personal development

Benefits

• Competitive salary + performance bonus opportunities
• Medical, dental, and vision insurance
• 401(k) and paid time off
• Free Crunch membership
• Discounted personal training
• Career advancement opportunities in a rapidly growing company
• Hands-on leadership development from experienced General Managers and Regional VPs

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness, rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona. The company is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers' increasing focus on health and wellness.