Assistant General Manager

About the Role

The Assistant General Manager supports the General Manager in leading the overall club performance, with a strong focus on sales, member experience, and team development. This role is designed for future leaders who are ready to drive results today while developing for tomorrow.

Responsibilities

• Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques
• Help train, motivate, and manage the front desk and sales teams to deliver high performance
• Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage
• Lead by example in delivering exceptional service and handling member inquiries or escalations with urgency
• Monitor performance metrics and contribute to improvement strategies aligned with club goals
• Foster a high-energy, team-oriented environment that reflects Crunch’s ‘No Judgments’ philosophy
• Actively participate in leadership development to prepare for a future General Manager role

Requirements

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry
• Strong sales drive and ability to hit individual and team targets
• Natural leader who thrives in a team setting and isn’t afraid to get on the floor and lead by example
• Exceptional communication, organization, and problem-solving skills
• High level of professionalism, integrity, and reliability
• Passion for health, fitness, and personal development

Benefits

• Competitive Salary + performance bonus opportunities
• Medical, Dental, Vision
• 401K and PTO
• Free Crunch membership
• Discounted personal training
• Career advancement opportunities in a rapidly growing company
• Hands-on leadership development from experienced GMs and Regional VPs

About the Company

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona, and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.