Assistant Finance Manager - Commercial

About the role

We are seeking a commercially minded Assistant Finance Manager with Fast-Moving Consumer Goods (FMCG) experience to join our growing U.S. business.

Essential Functions

• Lead monthly management reporting for U.S. leadership and global headquarters, ensuring accuracy, timeliness, and clarity.
• Deliver deep KPI analysis across revenue, trade spend, COGS, marketing investment, operating expenses, and CapEx.
• Identify trends, risks, and opportunities — turning variance analysis into actionable insights.
• Drive budgeting, forecasting, long-range planning, and financial modeling enhancements.
• Evaluate ROI on marketing programs, trade promotions, and new initiatives to maximize profitability.
• Provide ad hoc financial analysis to support executive decision-making.
• Own and continuously enhance Advertisement & Promotion (A&P) spending controls and claim processes.
• Ensure proper approvals, accruals, and policy compliance aligned with corporate and accounting standards.
• Partner closely with Sales & Marketing to monitor spend effectiveness and close claims in a timely manner.
• Deliver visibility through structured spending and claim rate reporting.
• Balance Sheet & Working Capital Optimization
• Support healthy AR aging and collections performance.
• Maintain inventory management, write-offs, and NRV provisions.
• Oversee payables, assets, and equity controls to strengthen financial health.
• Drive working capital improvement initiatives.
• Lead the U.S. annual budget, rolling forecasts, and long-term strategic planning process.
• Build executive-ready reporting templates and presentations.
• Cross-functionally coordinate to ensure timely and accurate consolidation.
• Design customized P&L views (customer-level, product-level, channel-level) to enhance commercial decision-making.
• Partner on new product launches, pricing strategy, and business case development.
• Provide insights on trade spend efficiency and profitability improvement.
• Identify market risks and growth opportunities through financial and non-financial analysis.
• Participate or lead cross-functional initiatives including: Profitability improvement programs, Process optimization, Digital transformation initiatives, and Internal control harmonization.
• Travel to visit customers with the US Asian Sales Team.
• Team Leadership & Development
• Support, coach, and develop team members.
• Build a high-performing, collaborative finance team structure.
• Foster a culture of accountability, continuous improvement, and operational excellence.
• Compliance & Internal Controls
• Ensure compliance with U.S. and Canada accounting standards and corporate finance policies.
• Stay current on accounting, tax, and regulatory updates.
• Strengthen internal controls and partner cross-functionally to protect company assets.

Qualifications

• Bachelor’s degree in Finance or Accounting (CPA/MBA a plus).
• 4+ years of experience in FP&A, Commercial Finance, or Corporate Finance — ideally within FMCG environment.
• Experience working in matrixed, cross-functional organizations.
• Strong financial modeling and analytical skills with advanced Excel proficiency.
• Experience with budgeting, forecasting, and business case modeling.
• Ability to influence senior stakeholders and communicate complex financial information clearly.
• Strategic thinker with strong commercial acumen.
• High integrity, strong attention to detail, and ownership mindset.
• The individual must possess excellent written and verbal communication and presentation skills in English.
• Fluent in English and Mandarin or Cantonese required as they will need to meet with customers to support the US Asian Sales Team.