Assistant Director, Student Engagement and Communications

About the role

The Assistant Director, Student Engagement and Communications is responsible for developing and implementing integrated strategies that enhance student engagement, communications, and connection across the college in collaboration with Communications & Marketing.

Responsibilities

• Develops and leads comprehensive engagement strategies and campaigns that strengthen student involvement and advance departmental priorities through coordinated digital communications, outreach, and programming efforts
• Aids with departmental event support including student clubs and organizations, and student government association
• Manages Student Activities social media channels in alignment with institutional brand standards, social media governance, and content strategy established by Communications & Marketing
• Creates and coordinates multimedia content, including photography, video, and written storytelling, to highlight student experiences, programs, and campus life
• Develops and executes communication and promotional plans for major student engagement initiatives, programs, and events
• Works with Enrollment and CRM teams to develop targeted communication campaigns through CRM platforms that support student engagement and participation
• Serves as a key liaison to the college’s student content creator program, helping identify opportunities, student participants, and content that amplifies authentic student voices and the student experience
• Mentors and guides student leaders (e.g., Student Government Association) and contributors in communication, branding, and digital media best practices
• Collaborates with departments across the college, including Student Affairs, Communications & Marketing, and other stakeholders on student engagement priorities
• Collaborates with Communications & Marketing to identify and develop student stories, content opportunities, and engagement initiatives that support institutional communications and marketing objectives
• Manages multiple projects simultaneously, ensuring timelines, goals, and deliverables are met

Requirements

• Bachelor’s degree
• Two (2) years of experience in digital communications, social media management, student engagement, or marketing
• Valid Driver's license and approval required by the College’s liability insurance carrier

Qualifications

Knowledge of social media strategy, digital marketing, and content development best practices
Ability to develop engaging student-centered messaging and storytelling initiatives
Skill in using CRM systems to design targeted and data-informed communication strategies
Strong project management, organizational skills, interpersonal, and communications skills
Ability to collaborate effectively across departments and build strong working relationships
Creativity and adaptability in developing innovative engagement strategies
Demonstrated experience creating and managing digital content, including social media, photography, and video
Ability to work in different environmental conditions and temperatures as activities occur indoor and outdoor
Ability to stand, walk, bend, kneel, and lift and carry up to 25 lbs of materials associated with events or content production