Assistant Director of International Admissions (71101)

About the Role

The Assistant Director of International Admissions supports the Institution's international recruitment efforts by cultivating relationships with school counselors, teachers, educational partners, government organizations, sponsoring agencies, prospective students and families, and other stakeholders. This position represents the institution internationally, manages recruitment activities, conducts market research, analyzes data to inform decision-making, and provides insights that support enrollment planning.

Reporting to the Director of Admissions - Undergraduate, the Assistant Director serves as the primary international admissions recruiter, connecting and attracting prospective students and families. The position collaborates closely with campus partners to expand institutional visibility, strengthen international partnerships, and enhance the overall recruitment experience.

The ideal candidate is relationship-oriented, culturally knowledgeable, highly organized, research and data-centric, and comfortable working across diverse educational systems. This role requires exceptional communication skills, strong organizational abilities, and a willingness to travel extensively in support of institutional goals.

Responsibilities

• International Recruitment:
  • Plan and execute recruitment travel in collaboration with the Director of Admissions.
  • Assist with territory planning by providing observations, market insights, and recruitment feedback.
  • Represent the institution at international college fairs, schools, counselor events, education exhibitions, and virtual recruitment events.
  • Conduct high school visits and presentations within assigned recruitment territories.
  • Develop strong working relationships with schools, universities, educational partners, government and scholarship organizations, and other stakeholders.
  • Maintain regular communication with school counselors, educators, alumni, and recruitment partners to strengthen institutional visibility and student pipelines.
  • Collaborate with alumni and institutional partners to support recruitment initiatives and strengthen the institution's global presence.
  • Maintain current knowledge of institutional academic programs, student services, and admissions and enrollment processes and policies.
  • Maintain accurate and timely inquiry records in the admissions CRM (Slate).
  • Serve as the primary point of contact fielding communication to and from prospective students, parents, and educators via phone, text, and email.
  • Answer questions and help prospective students understand eligibility requirements, admission policies, and their path to enrollment.
  • Maintain cultural awareness to advise prospective students with empathy and understanding of cultural nuances.
• Market Research & Analysis:
  • Research international education markets and monitor demographic, economic, and educational trends affecting student mobility in collaboration with the Director of Admissions.
  • Maintain awareness of competitor activities, recruitment trends, and emerging markets.
  • Maintain accurate data during all recruitment activities, including post-event comments, contact information, market observations, and trends.
  • Identify opportunities to expand outreach through new schools, organizations, and educational and community partners.
  • Provide recommendations regarding travel priorities, outreach opportunities, and partnership development based on market research and recruitment outcomes.
  • Stay current on industry trends and best practices in college admissions.
• Events & Outreach:
  • Coordinate and participate in international information sessions, webinars, counselor presentations, recruitment receptions, educator networking events, and student engagement functions.
  • Assist with planning and hosting international counselor fly-in programs and campus visits.
  • Support on-campus and domestic recruitment events involving international prospective students and families.
  • Collaborate with Admissions Communications to promote recruitment events and admissions initiatives across digital platforms.
  • Assist in the development of the admission social media plan to engage prospective students, their families, and educators.
  • Participate in virtual recruitment programming across multiple international time zones.
  • Mentor admission counselors on recruitment best practices, institutional context and culture, and support them through organizational and process changes.
• Professional Development:
  • Commit to consistent training to stay proficient in the institute’s degree programs, admissions requirements, policies, and technology systems.
  • Keep up to date with industry trends and best practices to remain competitive in the higher education space.
  • Assist in the training of Admission Counselors and mentor them on selected projects with your supervisor's guidance.
• Other duties as assigned by supervisor.

Requirements

• Bachelor’s degree from a four-year accredited institution.
• 2 years of higher education international recruitment experience.
• Excellent written and oral communication skills.
• Proficient in or willingness to learn various databases and CRM systems (Slate).
• Ability to think critically, analyze information, and make actionable recommendations.
• Willingness and ability to contribute to a positive work environment fostering appropriate levels of candor, respect, team collaboration, and a solutions-first focus.
• Detail-oriented with strong organizational and time-management skills.
• Self-motivated with the ability to prioritize and manage multiple projects simultaneously.
• Cultural sensitivity and ability to engage with diverse populations.
• Appreciation for the arts and curiosity to understand the institution's mission and creative disciplines.
• Interest in supporting the goals of higher education and the mission of Pratt Institute.
• Ability and willingness to travel domestically and internationally.
• Valid driver’s license.
• Valid passport.
• Ability to support evening and weekend events when traveling for recruitment and for selected on-campus events.

Preferred Qualifications

• Demonstrated understanding of trends in higher education and the arts.
• Good sense of humor.

This role requires flexibility in travel, work hours, and tasks based on the dynamic nature of student recruitment and admissions events.