Assistant Director of Graduate Recruitment – Professionally Oriented Graduate Programs (PGP) & SW Region

About the role

The Assistant Director of Graduate Recruitment – PGP & SW Region will lead recruitment initiatives, evaluate admission applications, and perform related duties in support of the Master of Engineering (MEng) programs in Computer Engineering (CPE) and Computer Science & Applications (CSA).

Responsibilities

• Promoting accelerated MEng pathways within Virginia Tech and partner institutions (Accelerated/Undergraduate-to-Graduate programs)
• Managing and advancing the “Admissions Squared” early admission initiative
• Conducting recruitment outreach through classroom visits in targeted undergraduate courses to expand awareness of TTIP professional graduate programs
• Planning and executing yield activities and events for admitted students to support enrollment conversion
• Representing programs at regional and national graduate fairs, conferences, and recruitment events, with a particular focus on the southwestern region of the United States
• Hosting in-person and virtual information sessions at Virginia Tech and partner institutions
• Expanding domestic graduate recruitment efforts throughout the southwestern region of the United States
• Executing digital recruitment strategies through social media engagement, email campaigns, and virtual outreach
• Leveraging CRM systems, including Slate, to create and manage queries, generate reports, execute communication campaigns, and track recruitment and admissions outcomes throughout the enrollment funnel
• Built relationships with alumni, industry partners, community organizations, and academic partners to enhance program visibility and recruitment outcomes
• Utilizing CRM systems and data analytics to monitor recruitment outcomes and track prospective students throughout the recruitment funnel, from initial engagement through enrollment
• Supporting broader strategy development and operational initiatives related to recruitment for professionally oriented graduate degree programs

Requirements

• Master's degree or Bachelor's plus relevant experience in academic setting, specifically in the areas of recruitment, admission, and STEM student success
• Demonstrated data analysis skills
• Excellent communication and collaboration skills
• Experience reviewing academic records and providing admissions decisions

Qualifications

• Evidence of project management experience
• Experience with student information systems, preferably Banner and Navigate
• Experience with enrollment management system
• Knowledge of graduate student recruitment and admissions
• Experience with territory management
• Experience providing student services to improve retention