Assistant Director of Communications and Marketing, Digital Content (Higher Education)

Centreville, MI | Full-Time | Starting at $51,929/yr About the RoleA community college in southern Michigan is hiring an Assistant Director of Communications and Marketing focused on digital content. Reporting to the Executive Director of Communications and Marketing, this position creates and manages digital content that supports enrollment goals, strategic priorities, and community engagement efforts. The role focuses primarily on social media strategy, storytelling, content creation, and audience engagement, while also supporting the college website as an information, recruitment, and marketing platform.The position is expected to devote approximately 60% of its time to social media and digital content creation and 40% to website content and management. Regular on-campus presence is required, with occasional evening and weekend work for event coverage.What the Role CoversSocial Media and Digital ContentPlanning and managing the college’s social media presence, including developing a strategic content calendar aligned with enrollment, academic programs, student experiences, workforce development, events, and institutional prioritiesCreating, writing, editing, scheduling, and publishing engaging digital content including photography, video, graphics, short-form video, and written storiesIdentifying and developing stories from across the college, including students, employees, academic programs, athletics, events, alumni, workforce development, and community partnershipsMonitoring social media channels, engaging with audiences, coordinating responses, and helping manage online reputationMonitoring social media trends, platform changes, audience behavior, and performance data; recommending improvements to content and engagementWebsite Content and ManagementManaging and updating assigned website content, ensuring information is accurate, clear, accessible, current, and consistent with brand standardsWriting and editing website content; creating or optimizing webpages and landing pages supporting academic programs, student services, recruitment, events, and marketing campaignsApplying SEO, digital accessibility, and user experience best practicesReviewing website content regularly to identify outdated information, broken links, accessibility concerns, and improvement opportunitiesGeneralCollaborating with departments across the college to gather information, develop content, and support institutional and marketing campaignsUsing social media and website analytics to evaluate performance and recommend strategy improvementsUsing AI and other digital tools to support content development, creative production, research, and workflow efficiencyMaintaining brand, voice, visual identity, and editorial standards across assigned digital platformsSupporting college events and initiatives through digital promotion and coverageQualificationsBachelor’s degree in marketing, communications, public relations, journalism, digital media, graphic design, or a related fieldMinimum 2 years of professional experience in social media management, digital content creation, marketing communications, or a related areaDemonstrated experience managing organizational social media accounts and planning, creating, publishing, and evaluating digital contentExperience creating written, photo, video, graphic, and/or multimedia content for digital platformsExperience creating or maintaining website content using a content management systemStrong writing, editing, storytelling, interpersonal communication, and organizational skillsExperience with Adobe Creative Suite, Canva, or comparable content creation toolsWorking knowledge of social media and website analytics, SEO, digital accessibility, and user experience principlesAbility to work regularly on campus with occasional evening or weekend coveragePreferred3+ years of relevant professional experienceExperience in higher education, nonprofit, or another mission-driven organizationExperience developing digital content or campaigns supporting recruitment, enrollment, event attendance, or lead generationExperience with Modern Campus CMS or a comparable content management systemKnowledge of ADA/WCAG digital accessibility standardsExperience using AI-assisted content creation, editing, research, or workflow toolsExperience creating short-form video content for Instagram Reels, Facebook Reels, YouTube Shorts, or similar channelsAdditional DetailsMinimum pay rate is $51,929 (Pay Grade 108). Applicants should include links to social media accounts and websites they have managed or helped create, with a brief description of their role or level of responsibility for each example.To ApplyVisit Mediabistro for full details and application instructions.