Assistant Director of Admissions Recruitment

Reports to the Director of Admissions, this role plays a key role in the Admissions team by planning, organizing, and developing the admissions recruitment program for Adams State University. The Assistant Director directly hires, onboards, coaches, trains, and supervises Admissions Counselors to achieve the university’s new student enrollment goals. They analyze and evaluate the current admissions recruitment program and develop creative strategies to improve recruitment processes across all campus delivery methods and student levels.

Responsibilities

• Oversee the day-to-day activities of admissions recruitment, including direct supervision of Academic Counselors and Transfer Coordinators, to achieve individual and department enrollment goals.
• Provide organizational leadership in new student recruitment, territory management, prospect communication, admission processing, and new student conversion.
• Hire, train, organize, manage, coach, and evaluate recruitment staff, including Admissions Counselors (on campus and remote), Transfer Coordinators, student ambassadors, and welcome center work-study students.
• Conduct regular coaching, training, and observation sessions with Admissions Counselors and Transfer Coordinators in the field.
• Ensure all recruitment and admissions training programs are executed and implemented.
• Coordinate, schedule, and promote recruitment events, including college fairs, high school presentations, counselor breakfasts/luncheons, application days, financial aid nights, registration activities, student receptions, and campus visits.
• Collaborate with the Assistant Director of Admissions-Communication to develop, monitor, evaluate, and support the campus communication plan for prospective and admitted students using Workday and other applications.
• Manage and maintain the Office of Admissions’ online and social media presence, including the admissions website, social media, and other online initiatives with recruitment strategy partners.
• Review applications to determine admissions eligibility for low-index students.
• Conduct regular audits and serve as the subject matter expert (SME) for first-time and transfer students, ensuring accurate adherence to transfer policies and advising.
• Analyze and track recruitment data to develop recruitment strategies in collaboration with the Director of Admissions.
• Utilize data to manage, monitor, and train staff on individual counselor and department performance and productivity levels in accordance with established metrics.
• Create reports to identify new student recruitment opportunities and priorities.
• Serve as the admissions liaison to the ASU Athletic Department, Academic Departments, Student Services, faculty, and staff to implement a successful long-term relationship plan.
• Build strategic partnerships with faculty, members of the Athletic Department, and others on and off campus to foster institutional understanding that enrollment is a campus-wide responsibility.
• Serve as a resource for academic departments’ recruitment initiatives.
• Collaborate, strategize, and coordinate with the Assistant Director of Graduate Studies and Admissions Operations and the Director of Prison Education Program and Concurrent Enrollment.
• Develop and maintain relationships with high school counselors, community college advisors, college-prep organizations, and community organizations.
• Serve on selected university committees and represent ASU in related regional and national organizations.
• Perform other duties as needed to ensure the success of the department.

Requirements

• Bachelor’s degree in a related field.
• Two to three years of leadership and management experience in student recruitment/admissions or a related field.
• Knowledge of student financing, enrollment marketing, recruiting concepts, best practices, recruiting technologies, and vendor services.
• Ability to support a systematic marketing research program to inform recruiting decisions.
• Proven record of increasing student recruitment and retention rates at an institution of comparable size and complexity.
• Strong analytical skills, including quantitative analysis using data-driven enrollment management techniques.
• Demonstrated experience in predictive modeling, demographics, and financial aid leveraging strategies.
• Demonstrated experience in program assessment and strategic planning.
• Excellent oral and written communication skills.
• Commitment to an organizational culture marked by trust, integrity, ethics, professionalism, inclusiveness, and respect for diversity.

Qualifications

• Master’s degree preferred in public administration, student affairs, higher education administration, or a closely related field.
• Previous experience in the four-year public sector.

Pay

The salary range for this position is $52,200–$62,600.

Benefits

Adams State University offers a competitive benefits program, including medical, dental, vision, disability insurance, flexible spending accounts, life insurance, and retirement savings plans. For detailed benefits information, visit the Human Resources Benefits Page.