Assistant Director, Copywriting

About the role

The Assistant Director of Copywriting for the Fox School of Business and the School of Sport, Tourism and Hospitality Management (STHM) is primarily responsible for creating compelling content that will attract high-quality students to Fox and STHM undergraduate and graduate programs. This position works closely with and reports to the Director of Marketing and Creative Services to support the strategy and implementation of marketing communications for the undergraduate and graduate marketing division of the Fox School and STHM. The incumbent conceptualizes, writes, edits, and routes copy through the execution stage for various placements such as email communications, paid online media, and web content according to both in-house guidelines and industry best practices. The incumbent also monitors and analyzes digital performance metrics to inform future content. As an integral member of the marketing team, this role ensures that the team's digital assets creatively and effectively communicate the Fox and STHM brands to prospective students. The incumbent upholds the department's strategic vision as well as editorial standards and style. As a secondary function, this position is responsible for marketing activation and operations through email automation, working with the Associate Director of Digital Marketing to manage the workflow and dissemination of email marketing communications across various stages of the recruitment cycle, routing all email content to key stakeholders for approval, and helping facilitate email automation through Slate and Campaign Monitor, performing basic layout and tagging tasks, quality analysis, and analysis of engagement metrics.

Responsibilities

• Create compelling content to attract high-quality students to Fox and STHM undergraduate and graduate programs
• Conceptualize, write, edit, and route copy for email communications, paid online media, and web content
• Monitor and analyze digital performance metrics to inform future content
• Ensure digital assets creatively and effectively communicate the Fox and STHM brands
• Uphold department's strategic vision, editorial standards, and style guidelines
• Manage email marketing workflow and dissemination across recruitment cycle stages
• Route email content to key stakeholders for approval
• Facilitate email automation through Slate and Campaign Monitor
• Perform basic layout, tagging, quality analysis, and engagement metrics analysis

Requirements

• Bachelor's degree in English, journalism, communications, marketing, or related field
• At least three (3) years of related work experience in communications, journalism, marketing, or similar positions
• Demonstrated writing experience with a portfolio of writing samples across a range of channels and audiences
• An equivalent combination of education and experience may be considered

Required Skills

• Excellent writing skills with proven success in professional advertising and marketing copy
• Ability to produce crisp, compelling, optimized copy while maintaining brand messaging, persuasiveness, and readability
• Ability to tailor messaging to various target audiences with understanding of content development within larger marketing strategy
• Ability to produce clean content while managing multiple projects and tight deadlines
• Ability to work effectively in a high-volume, fast-paced, highly collaborative educational environment
• Attention to detail and strong grammatical knowledge
• Basic knowledge of major style guides (AP Style or Chicago Manual of Style); ability to work within established house style guidelines
• Strong organizational skills and ability to effectively prioritize and meet deadlines
• Knowledge of the Microsoft Office suite

Preferred Skills

• Background in Slate, Salesforce Marketing Cloud,