Assistant Director, Annual Giving

Primary Responsibilities

• Lead the strategy, execution, and assessment of student philanthropy programs, including Student Philanthropy Week and Senior Class Gift and other student engagement efforts.
• Develop opportunities to expand student philanthropy programming throughout the undergraduate experience, including a four-year engagement model and a student philanthropy volunteer council. KPIs include student giving participation and Senior Class Gift participation.
• Develop and optimize Annual Giving stewardship and donor retention strategies that strengthen relationships with donors giving under $2,500.
• Create segmented stewardship strategies for students, young alumni, parents, and faculty/staff. Lead Annual Giving's digital engagement efforts by planning and executing integrated, multi-channel fundraising and engagement strategies to support student philanthropy, donor stewardship, solicitation, and retention goals.
• Create compelling digital content, build and deploy communications, analyze campaign performance, and recommend enhancements based on engagement and fundraising results.
• Recruit, manage, and grow student digital advocates who promote Student Philanthropy Week, Rollins Giving Day, and other Annual Giving initiatives through digital peer-to-peer outreach. Serve on the core team for Rollins Giving Day, leading student engagement, digital advocacy, and texting initiatives, coordinating and executing community-wide events, and contributing to the planning and execution of integrated digital communications.
• Lead the phased development of faculty and staff giving initiatives by engaging campus partners, developing communications strategies, and implementing programs that strengthen employee participation and philanthropic engagement.
• Partner with the Senior Associate Director of Annual Giving to execute integrated solicitation and stewardship strategies and ensure cohesive donor journeys. Partner with colleagues in Advancement, Marketing, and Student Affairs to coordinate overall donor stewardship strategies, align messaging and brand standards, and strengthen student engagement initiatives and peer-to-peer advocate programs.
• Serve as the primary liaison to the Center for Campus Involvement, student-facing co-curricular departments, and student-led clubs and organizations to develop meaningful philanthropic engagement opportunities.
• Support Alumni Weekend and other alumni, student, and Advancement programs/events.

Minimum Qualifications & Education

• Bachelor's degree from an accredited university or college.
• At least one year of work experience in annual giving, direct marketing, fundraising and development, or related field.

Preferred Qualifications

• Work experience in higher education and/or non-profit.
• Knowledge, Skills, & Abilities: Excellent verbal and written communication skills; persuasive writing and editing skills with an attention to detail; demonstrated initiative, creative energy, and ability to manage complex programs or communications; flexible, self-motivated, adaptable, and comfortable working in an ambiguous and ever-changing, fast-paced environment; strong planning, project management and organizational skills; keen attention to detail; ability to set and balance multiple priorities and manage time effectively in a deadline-driven environment; creative and resourceful thinker with strong skills in collaboration and partnership-building; ability to work independently and as a team player while handling multiple priorities with minimal supervision; experience employing technology, digital marketing tools, data management and analytics to optimize fundraising efforts; familiarity with relevant and contemporary tools/technologies for email marketing, html, content management, social media, video, online giving, texting, etc.; an aptitude for numbers, data, and analysis is essential; strong Excel skills necessary for data segmentation and analysis, and to manage and fully utilize marketing tools/technologies; attention to detail and commitment to accuracy are crucial; ability to handle confidential information, maintain and update files with high degree of accuracy, and sensitivity to the importance of alumni and donor relations; computer fluency including Microsoft Office Suite, ability to learn and utilize CRM database, email marketing platform, reporting tools, and other technology/systems.