Assistant Category Marketing Manager

KEY OBJECTIVE

The candidate will be a part of the Electronics Category Marketing Team and will work closely with other support functions such as Digital Marketing, CRM and customer retention to ensure optimum traffic mix and efficiently maximise revenue for each sub-category on a daily basis. This position is critical from the overall perspective as it acts as a binding force for the overall electronics category.

Category Marketing & Business Planning

• Plan, develop and perform the electronics category business targets, working with key functions like Digital Marketing, CRM, Tech, Merchandising, Social media etc within the organization.
• Provide business insights to the digital marketing team to optimise ROAS.
• Provide digital insights to the category team to drive sales and improve product assortment / pricing.
• Develop joint marketing plans and promotions calendar as per business targets.
• Category-wise sales and web analytics to identify trends & business insights.
• Liaise with key brand partners and help create a co-marketing plan to drive sales.

Basic Skills

• Google AdWords – Knowledge of Shopping, PLA and brand campaigns
• Google UAC
• MS Excel

Preferred Qualifications

• B.Tech / MBA
• E-commerce / Digital Marketing experience
• Having worked on Google AdWords and UAC for at least 2 years

Desired Skills

• Search Engine Marketing (SEM)
• Online Advertising