Assistant Brand Manager

About The Job

We’re currently seeking experienced Assistant Brand Manager (ABM) candidates with a proven track record in e-commerce marketplaces, particularly on TikTok/TikTok Live. As an ABM at AlgoGroup, you’ll be working on brand management (including procurement and inventory planning) and growth across sales channels with a specific focus on building our TikTok Live business.

Why This Role Rocks

• Hands-on mentorship and fast learning loops
• Potential one-week learning stint in Hong Kong
• Performance-based bonuses and clear growth path

What You’ll Do

Brand Management (Inventory-First)

• Own inventory basics: demand capture, stock cover, and reorder timing by SKU.
• Calculate and maintain reorder points/safety stock using lead times and MOQ.
• Raise POs, follow up with suppliers, and coordinate inbound logistics and receiving.
• Track cost prices, landed costs, and margin; propose price or pack-size updates.
• Clear slow/aging stock via promos, bundles, platform deals, and targeted campaigns.

Channel Management (Marketplace & DTC)

• Launch and maintain high-quality listings on Lazada, Shopee, TikTok Shop, and/or Shopify.
• Execute promo calendars, bundles, and vouchers; coordinate with platform reps.
• Coordinate with platform reps and affiliate partners.
• Run and optimize ads (basic targeting, budgets, daily pacing, ROAS/ACOS tracking).
• Maintain storefront hygiene: ratings, Q&A, chat SLAs, return reasons, and buyer experience.
• Weekly reporting: traffic, conversion, basket size, ad spend efficiency, and bestsellers.
• Shared: Consolidate weekly dashboards and call out risks/opportunities (OOS, overstock, margin dips, ad efficiency).

Rewards & Perks

• Competitive Pay & Bonuses: Up to two bonuses per year for channel growth and brand management.
• Career Growth: Clear progression for strong performers.
• Global Exposure: Potential one-week learning stint in Hong Kong.
• Dynamic Team: Fast-moving, supportive, and data-driven.

About You

• Experience: At least 3 years in hands-on e-commerce operations (listings, ads, customer service on Lazada/Shopee/TikTok/Shopify) or procurement/supply chain (inventory control, supplier negotiations, purchasing). You’ve executed strategies yourself—not just supervised. Retail/consumer goods is a plus.
• TikTok/TikTok Live Expertise: Demonstrated track record in managing campaigns, optimizing performance, and driving growth through TikTok/TikTok Live.
• Inventory Skills: Can forecast at a basic level, track stock cover, time reorders, and manage slow movers. Comfortable with lead times, MOQ, and PO follow-through.
• Data Skills: Strong with Excel/Google Sheets (pivot tables, LOOKUP/XLOOKUP), and comfortable with margin math and simple cohort/ROAS checks.
• Mindset: Owner mentality, detail-oriented, and adaptable in a start-up environment.
• Passion: E-commerce enthusiast; interest in the pet category is a plus.
• Languages: Fluent in English, Cantonese, and Mandarin.
• Education: Numerical degree (accounting/finance/economics) or proven number-crunching ability.