Assistant Account Executive, Lifestyle

The Role

The AAE is the backbone of a successful account team, helping to keep us organized and informed, while also assisting with the execution of integrated communications campaigns. You’ll work across 3-4 Consumer Lifestyle brands, focusing on programs that include earned media storytelling, gifting and influencer programming, events, and bold creative platforms.

Experience You’ll Bring

• Media Relations
• Ability to build tight and relevant media lists using resources such as Cision and Muck Rack
• A baseline understanding of the earned media landscape, including cultivating and maintaining relationships with key media
• Experience crafting pitches that break through inboxes
• A solid foundation of some early media relationships you have cultivated in your early career
• A PASSION for conducting press outreach, building relationships and being resourceful to secure coverage
• Ability to monitor for coverage (client and competitive) + flag with appropriate context
• Influencer Programming
• Experience building relevant influencer rosters
• S supporting content review process
• Collecting and report back-end creator metrics with context
• Foundational ability to form relationships with and manage influencers/managers
• Facilitating breakthrough influencer giftings
• Event + Logistics Management
• Experience researching/vetting venues
• Building into run of shows + client briefing documents
• Managing key logistics from transportation to itineraries, event-centric gifting and more
• Project Management
• Serving as key project manager of workstreams + your team
• Serving as key project manager of workstreams + your team
• Serve as key project manager of workstreams + your team
• Serve as key project manager of workstreams + your team
• Serve as key project manager of workstreams + your team
• Serve as key project manager of workstreams + your team
• Client Management
• Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning
• Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members
• Measurement & Merchandising
• Manage clips and media placement coverage reports/ tracking documents
• Provide ongoing monitoring for client and competitor coverage
• Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
• Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data
• Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)

Qualifications

• Bachelor’s degree or equivalent
• 1-2 years of PR experience
• Strong writing and verbal communication skills
• Positive and flexible attitude
• Proactive and curious mindset
• Ability to work independently and collaboratively in a team environment
• Ability to multitask and meet deadlines
• Strong attention to detail and organizational skills
• On the pulse of pop culture, trends, entertainment, and news

What We’ll Bring

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• Salary: $49,000 - $55,000/yr

Location

New York office

M Booth & Associates is an equal opportunity employer.