Assembly Row- Lead Gen and Events Specialist

Key Responsibilities

• Be on the floor during classes and in the community daily — meeting potential members, sparking conversations, and turning connections into leads
• Use AI tools to research and identify local lead-generation opportunities: business partnerships, corporate wellness programs, residential buildings, community events, and neighborhood activations
• Build outreach lists and initiate first-touch communication to set up meetings for the Marketing Manager and Club Managers
• Track lead sources, outreach status, and follow-up needs in shared systems — own the pipeline and keep it moving
• Develop and sustain authentic relationships with TITLE Ambassadors and influential community partners who can drive new member acquisition
• Execute TITLE's product seeding strategy through Ambassadors and community partners
• Follow up with leads and prospects with urgency — your job isn't done until they're booked into a class
• Make retention personal: conduct membership retention calls and individual outreach to keep members engaged and coming back
• Plan and coordinate lead-generating events and community activations — pop-ups, tabling, and neighborhood events designed to bring new faces into the club
• Support member appreciation and re-engagement events that reduce attrition and strengthen loyalty
• Research and secure local sponsors and partners to support events, freeing up managers to focus on daily operations
• Prepare marketing materials, signage, and event kits that represent the brand at its best
• Capture social content — photos, videos, and member testimonials — during classes and events
• Support email campaigns, local marketing calendars, and campaign execution

Qualifications

• Genuinely outgoing — you don't just tolerate meeting new people, you thrive on it, and you're energized by turning a cold conversation into a real connection
• Passionate about lead generation and community building in equal measure — you want to grow something, not just maintain it
• Strong communicator in person, on the phone, and in writing — comfortable initiating outreach and following up with confidence
• Highly organized with the ability to manage multiple relationships, leads, and projects simultaneously without dropping the ball
• Evenings and weekends are a core part of this role, not an exception — that's when our community is most alive and you need to be there
• Passionate about fitness, wellness, or community-based experiences — you don't have to be a boxer, but you have to believe in what we're building
• Curious and excited about AI and new technology tools — you'll use them daily to research, create, and outreach smarter
• Currently pursuing or recently completed a degree in Marketing, Communications, Business, Sports Management, or a related field preferred