Art Director, Viral Marketing
Grow in Greenville, NC · Greenville, NC · 1 mo ago
Design$118k–$148k/yrFull-time
We need to output HTML fragment with sections: About Us? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should not repeat job title as heading. We need to include sections only when posting has real specific content. The posting includes About Us (company description), Role Overview, The Role (maybe responsibilities), What You’ll Do (responsibilities), What You’ll Bring (requirements/qualifications), Pay (salary range), Benefits (list). Also maybe "ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants" - that's schedule/location; we could put under Schedule? But schedule not given; location is not schedule. The instruction says include Schedule section only if posting actually states them. It does not give schedule/hours. So we omit Schedule.
We need to avoid duplicating content. The posting has duplicated sections (What You’ll Do and What You’ll Bring repeated). We need to preserve all substantive information but not repeat duplicated lines. So we should consolidate.
We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should not repeat job title as heading. We need to include sections only when posting has real specific content. The posting includes About Us (company description), Role Overview, The Role (maybe responsibilities), What You’ll Do (responsibilities), What You’ll Bring (requirements/qualifications), Pay (salary range), Benefits (list). Also maybe "ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants" - that's schedule/location; we could put under Schedule? But schedule not given; location is not schedule. The instruction says include Schedule section only if posting actually states them. It does not give schedule/hours. So we omit Schedule.
We need to avoid duplicating content. The posting has duplicated sections (What You’ll Do and What You’ll Bring repeated). We need to preserve all substantive information but not repeat duplicated lines. So we should consolidate.
We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to output only HTML fragment, no /, no markdown fences.
We'll structure:
About the Company
maybe use About Us? The instruction examples: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we can adapt: About Us could be under About the role? Actually "About the role" is a heading for role overview. We have Role Overview. We'll use About the Role
for role overview. Then Responsibilities
for What You’ll Do. Qualifications
for What You’ll Bring (or Requirements). Could also have Skills
but we can combine.
Pay: Pay
with salary range.
Benefits: Benefits
with list.
We also have About Us (company description). Could be under About the Company
but not in list. However instruction says use those examples but not limited? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we can use those headings; we could also use About the Company if needed, but better to stick to given examples. We could put company description under About the role? Not ideal. Maybe we can treat it as About the role? Actually About the role is role overview. The company description is separate; we could put it under a heading like About the Company but not in examples. However instruction says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests those are examples, not exclusive. So we can add About the Company.
We'll avoid duplicating.
Let's extract content:
About Us: Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Role Overview: The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director, you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties, merchandise platforms, short-form content, and large scale campaigns. ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants
What You’ll Do (responsibilities):
- Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
- Translate creative concepts into compelling visual identities, design systems, and executions.
- Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets.
- Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
- Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production.
- Ensure all visual outputs meet the strict production and editing standards of the brand.
- Partner with Production and Post Production teams to translate design systems effectively into finished executions.
- Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
- Direct the use of emerging creative technologies including generative AI tools to create rapid comps, establish visual direction, and streamline workflows.
What You’ll Bring (requirements/qualifications):
- Professional experience as an Art Director within entertainment, digital media, advertising, or fast moving creative environments.
- A portfolio demonstrating strong conceptual thinking, visual judgment, and art direction across various mediums.
- Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
- Strong proficiency in generative AI tools (such as Gemini and Midjourney), with advanced prompt engineering skills to effectively direct and refine visual outputs.
- Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
- A deep understanding of the visual language and hierarchy of social media and YouTube.
- Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams.
- Strong presentation and pitching skills with the ability to explain the reasoning behind creative decisions.
Pay: The base salary for this role ranges from $118,000 – $148,000, plus an annual target bonus and eligibility for our employee equity plan, plus comprehensive benefits.
Benefits list:
- Competitive Salary (already mentioned)
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
We should not repeat Competitive Salary as separate benefit if already in Pay; but we can keep as benefit but maybe redundant. The instruction says preserve ALL substantive information; we can keep but maybe it's okay. However we might avoid duplication by not listing Competitive Salary again under Benefits; but the benefits section includes "Competitive Salary" as a bullet. Since Pay section already mentions salary, we could keep it but it's duplication. The instruction says remove duplicated lines. So we should remove the duplicate "Competitive Salary" bullet from Benefits.
Thus Benefits list: Generous Medical..., Company contributions..., 401k..., Flexible vacation..., Company-provided technology package, Relocation assistance...
Now schedule/location: ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants. This is not schedule but location. Could be placed under a heading like "Location" but not in examples. Could be included under About the Role? Might be okay to add a short paragraph under About the Role or as a separate Location
. Since not in examples but we can add. However instruction says include a section ONLY when posting has real specific content for it. It does have location preference. So we could add Location
. But the examples didn't list Location; but it's okay as e.g. Not strictly limited. We'll add.
Alternatively we could fold location into About the Role paragraph. But we already have About the Role covering role overview; we could add a sentence about location there. That would avoid extra heading. Let's do that: add location info to About the Role section.
Thus About the Role includes: The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director, you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties, merchandise platforms, short-form content, and large scale campaigns. ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants.
Now we need to ensure we don't repeat responsibilities duplicated. We'll list responsibilities once.
Now produce HTML:
About the Company
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests those are examples, not exclusive. So we can add About the Company.
We'll avoid duplicating.
Let's extract content:
About Us: Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Role Overview: The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director, you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties, merchandise platforms, short-form content, and large scale campaigns. ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants
What You’ll Do (responsibilities):
- Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
- Translate creative concepts into compelling visual identities, design systems, and executions.
- Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets.
- Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
- Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production.
- Ensure all visual outputs meet the strict production and editing standards of the brand.
- Partner with Production and Post Production teams to translate design systems effectively into finished executions.
- Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
- Direct the use of emerging creative technologies including generative AI tools to create rapid comps, establish visual direction, and streamline workflows.
What You’ll Bring (requirements/qualifications):
- Professional experience as an Art Director within entertainment, digital media, advertising, or fast moving creative environments.
- A portfolio demonstrating strong conceptual thinking, visual judgment, and art direction across various mediums.
- Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
- Strong proficiency in generative AI tools (such as Gemini and Midjourney), with advanced prompt engineering skills to effectively direct and refine visual outputs.
- Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
- A deep understanding of the visual language and hierarchy of social media and YouTube.
- Experience collaborating closely with writers, Creative Directors, producers, and multidisciplinary teams.
- Strong presentation and pitching skills with the ability to explain the reasoning behind creative decisions.
Pay: The base salary for this role ranges from $118,000 – $148,000, plus an annual target bonus and eligibility for our employee equity plan, plus comprehensive benefits.
Benefits list:
- Competitive Salary (already mentioned)
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
We should not repeat Competitive Salary as separate benefit if already in Pay; but we can keep as benefit but maybe redundant. The instruction says preserve ALL substantive information; we can keep but maybe it's okay. However we might avoid duplication by not listing Competitive Salary again under Benefits; but the benefits section includes "Competitive Salary" as a bullet. Since Pay section already mentions salary, we could keep it but it's duplication. The instruction says remove duplicated lines. So we should remove the duplicate "Competitive Salary" bullet from Benefits.
Thus Benefits list: Generous Medical..., Company contributions..., 401k..., Flexible vacation..., Company-provided technology package, Relocation assistance...
Now schedule/location: ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants. This is not schedule but location. Could be placed under a heading like "Location" but not in examples. Could be included under About the Role? Might be okay to add a short paragraph under About the Role or as a separate Location
. Since not in examples but we can add. However instruction says include a section ONLY when posting has real specific content for it. It does have location preference. So we could add Location
. But the examples didn't list Location; but it's okay as e.g. Not strictly limited. We'll add.
Alternatively we could fold location into About the Role paragraph. But we already have About the Role covering role overview; we could add a sentence about location there. That would avoid extra heading. Let's do that: add location info to About the Role section.
Thus About the Role includes: The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director, you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties, merchandise platforms, short-form content, and large scale campaigns. ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants.
Now we need to ensure we don't repeat responsibilities duplicated. We'll list responsibilities once.
Now produce HTML:
About the Company
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role
The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director, you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties, merchandise platforms, short-form content, and large scale campaigns. ON-SITE in Greenville, NC is PREFERRED but will consider remote/hybrid applicants.
Responsibilities
- Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
- Translate creative concepts into compelling visual identities, design systems, and executions.
- Oversee and maintain high standards across production elements including lighting, casting, wardrobe, and sets.
- Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
- Create visual explorations that help teams understand, evaluate, and communicate creative ideas before production.
- Ensure all visual outputs meet the strict production and editing standards of the brand.
- Partner with Production and Post Production teams to translate design systems effectively into finished executions.
- Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
- Direct the use of emerging creative technologies including generative AI tools to create rapid comps, establish visual direction, and streamline workflows.
Qualifications
- Professional experience as an Art Director within entertainment, digital media, advertising, or fast moving creative environments.
- A portfolio demonstrating strong conceptual thinking, visual judgment, and art direction across various mediums.
- Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
- Strong proficiency in generative AI tools (such as Gemini and Midjourney), with advanced prompt engineering skills to effectively direct and refine visual outputs.
- Strong attention to detail, balancing speed with high quality and craftsmanship across production elements like set design, lighting, and casting.
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